Marty Chenard and PowerMarketing Analyzer
On an old I Love Marketing podcast episode, I heard Joe Polish refer in passing to Marty Chenard and his "PowerMarkerting Analyzer" software. Dan Kennedy has a single ancient testimonial about this on a bunch of his sites, but no longer carries Marty's products. I finally found some information about Marty Chenard via the Wayback Machine:
Marty Chenard - Advanced Marketing Strategies, Inc.
http://web.archive.org/web/200409232...atalogMay7.pdf
"PowerMarketing Analyzer software is a comprehensive, intensive process that helps you to objectively analyze your product or service. When you are finished, you will have all the ideas you need for your ... headlines, powerful offers, power moving benefits, buy justification, strategies, competitive advantages, and handling objections and barriers to purchasing your product or service."
Has anyone ever heard of this software or used it? I'm a software geek and I'm really interested in how this program worked.
Marty Chenard - Advanced Marketing Strategies, Inc.
http://web.archive.org/web/200409232...atalogMay7.pdf
"PowerMarketing Analyzer software is a comprehensive, intensive process that helps you to objectively analyze your product or service. When you are finished, you will have all the ideas you need for your ... headlines, powerful offers, power moving benefits, buy justification, strategies, competitive advantages, and handling objections and barriers to purchasing your product or service."
Has anyone ever heard of this software or used it? I'm a software geek and I'm really interested in how this program worked.