How To Create A Kick-Butt Marketing Message In 3 Simple Steps
Formulas are not only a shortcut,
they can create predictable results.
Like your mom when she is baking.
And so with coming up with the right message for your market.
The first of the 3 part formula is about identifying
who this one person is.
We do this first to force ourselves to get outside of our wants,
our products and our services.
The second step expands on the first by naming the situation he or she is in.
This further intensifies our focus, so he or she will know you understand his or her situation. Once they feel you understand, then whatever solution you have feels tailor made. Now this gets you out of comparison and commodity pricing.
That's gotta be good!
The last part names what you've got.
This has to follow on to be specific to the situation
you've named.
This now creates something new to be told.
Here's the 3 part formula and examples so you can identify
where they are.
Buyer Identification
Specific Situation
New News
"Mom who cares for school age children. Pizza not only will kids love, but healthy too."
"Orthodontists who spend $20,000 or more per month on Adwords. Drop your Google ad spend by one third in 90 days without losing any of your traffic and quality of leads."
"Property rental managers who spend a week per month writing up inspection reports. Smartphone app
used on site writes up report therefore kills office reports."
It's not quite a push-button message creator, however no program knows about your target market and their personal situation.
Use this 3-step formula and see how you can come up with a message that resonates with your audience.
Best,
Ewen
they can create predictable results.
Like your mom when she is baking.
And so with coming up with the right message for your market.
The first of the 3 part formula is about identifying
who this one person is.
We do this first to force ourselves to get outside of our wants,
our products and our services.
The second step expands on the first by naming the situation he or she is in.
This further intensifies our focus, so he or she will know you understand his or her situation. Once they feel you understand, then whatever solution you have feels tailor made. Now this gets you out of comparison and commodity pricing.
That's gotta be good!
The last part names what you've got.
This has to follow on to be specific to the situation
you've named.
This now creates something new to be told.
Here's the 3 part formula and examples so you can identify
where they are.
Buyer Identification
Specific Situation
New News
"Mom who cares for school age children. Pizza not only will kids love, but healthy too."
"Orthodontists who spend $20,000 or more per month on Adwords. Drop your Google ad spend by one third in 90 days without losing any of your traffic and quality of leads."
"Property rental managers who spend a week per month writing up inspection reports. Smartphone app
used on site writes up report therefore kills office reports."
It's not quite a push-button message creator, however no program knows about your target market and their personal situation.
Use this 3-step formula and see how you can come up with a message that resonates with your audience.
Best,
Ewen
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