The paradigm which makes selling easy.

10 replies
The problem with being good or learning to be good at selling is that you develop a self-image or an ego that's largely anchored to an outcome. You start to develop neediness or what is called outcome dependency. You get good emotions and feel validated when you do well, and when you don't get the result you expected your self-image crumbles and you can get into a sales slump where it becomes too emotionally painful to keep going.

People that say that they don't feel at least slightly deflated or disappointed are lying to themselves when coming from a self-image paradigm. You feel hurt because you are dependent on other people for validating your fragile identity. You have what's called a product orientation, or in other words the need for permission from other people to experience good emotions within your body.

If you have a self-image to protect or an ego about selling your numbers, and more importantly your self-esteem is going to be all over the place because you aren't in control if someone buys from you or not. Even if you are someone who has devoted their entire lives to business and understanding selling, when does the road end? How good do you need to be to feel completely fulfilled?

When you make your first 100k now you think you're somebody. Because you make so much more than your friends and their friends; you feel good by comparison. But now since your self-image has increased you feel worthy of making friends who are multi-millionaires, so now that's the next shiny object to chase. Now let's say you're out in your new yacht after working insanely hard non-stop for 40 years and you meet people who are billionaires, it feels like what you have worked for your whole life has been diminished in some way because someone is richer than you. Now do you decide to become a billionaire? Where does it stop?

The way out of this is to shift from this self-image and product orientation to something more logical. Something based on taking consistent action which will lead to the result as opposed to chasing the result itself.

When you take so much action and build so much momentum and sincerely enjoy the process of what you are doing it turns off the part of your mind that is constantly checking for threats against your status and self-concept.

Learn to find joy in whatever it is that you're doing that will lead to the outcome. If you don't like selling, get out of this job fast. Because people that don't like selling dislike it because their self-image can't handle the rejection, the worst salespeople take it personally, but even very accomplished salespeople walk around with massive expectations of themselves on their shoulders, just let that go.

Don't draw emotions from how the prospect reacts to you, draw it from the challenge and the act of selling.
#easy #makes #paradigm #selling
  • Profile picture of the author kenmichaels
    Youth, it has its own set of disadvantages.

    This is one of them.

    Originally Posted by Matthew North View Post

    You feel hurt because you are dependent on other people for validating your fragile identity.
    All of that goes away when you mature and truly master the craft.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by kenmichaels View Post

      Youth, it has its own set of disadvantages.

      This is one of them.



      All of that goes away when you mature and truly master the craft.
      Ken; Damn. I had a response ready to post, that was literally saying the same thing.
      Here it is from memory.
      -------
      I understand your point of view, and see no problems in your logic.
      But once you have a few decades under your belt, selling...selling loses all the ups and downs.

      Literally, when I make a sale...even one where I make thousands of dollars in profit, I have to keep a record of the sale to remember who bought and when.
      I simply don't think about it after the sale is made. If I miss a large sale, I also don't think about it. The closest I come to caring, is understanding at what point I lost the sale.

      But emotions just don't factor in. It's all just part of the process.
      If getting a sales still gives you an emotional high, you just haven't made enough sales. If missing a sale depresses you, you just haven't made enough sales.

      You see, you are supposed to make the sale. People are supposed to buy from you (as long as you are competent)

      And after you reach a certain level of expertise in selling, you know when you are losing the sale..or never had it. And it isn't you...it's that you called the wrong person...or called them at the wrong time.
      If you take any of that emotionally, it's because you don't see the big picture.

      Imagine this. It's at the beginning of the year, and a Genie appears to you and says "This year, you are going to talk to 2,000 prospects, give 500 presentations, sell 200, and earn $200,000 in commissions. I've made this happen already. There is nothing you can do to change the outcome. Get to work".

      What would you think? If you are like most, you would think "$200,000? Not bad. OK, I better get to work".

      Now, would you be upset or depressed when someone didn't buy? No. Not at all. Why not? Because they are simply one of the 500 presentations to get to $200,000. When someone bought, would you get excited? No. Why would you? This is just one of the 200 sales you are going to make.

      It's all just part of the same process.

      The End.

      By the way...
      My fragile identity? My ego is a thing of iron. My self image is bulletproof. You literally cannot hurt my feelings (although I may feel bad if I hurt yours).
      This is the result of 35 years of in home selling, to people that would rather go to the dentist than talk to you. You build a will of steel, or you quit. There is no harder selling.

      The bad news is that I never see prospects as people, not really. I don't even remember them. The checkout lady at the grocery store today asked me how business was. I asked her how she know I was in business. She said "This last Wednesday, I bought a vacuum cleaner from you". As we walked out of the store, my wife said "Don't you remember her? She bought that $1,200 canister vacuum last Wednesday" Nope, I didn't.

      The sales just don't mean anything to me anymore. It's just math.
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      • Profile picture of the author kenmichaels
        Originally Posted by Claude Whitacre View Post

        Ken; Damn. I had a response ready to post, that was literally saying the same thing.
        Here it is from memory.
        -------
        .
        You have got to teach me how to take a two sentence reply and turn
        it into six or more paragraphs --- that makes perfect sense ---

        You word smiths kill me with that ... I am so so very jealous.

        The only reason I havent thrown myself off a cliff over it is ...
        cause I know I can out sell all of you :p
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        • Profile picture of the author Rus Sells
          I take comfort in that! LOL

          Originally Posted by Ken_Caudill View Post

          If you can say it in two sentences, you're much the better writer.
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      • Profile picture of the author ewenmack
        Originally Posted by Claude Whitacre View Post

        This is the result of 35 years of in home selling, There is no harder selling.
        This would have to be right up there...

        Knocking on doors and asking for money to donate to a charity they never heard of.
        They don't get anything to touch with their hands after handing over their money.

        Thoughts?

        Best,
        Ewen
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        • Profile picture of the author kenmichaels
          Originally Posted by ewenmack View Post

          This would have to be right up there...

          Knocking on doors and asking for money to donate to a charity they never heard of.
          They don't get anything to touch with their hands after handing over their money.

          Thoughts?

          Best,
          Ewen
          nahh ... asking for charity money is one of the easiest things to do ... imho of course.

          I raise money twice a year for something i believe in.
          It is literally easier then baking cookies. Takes less time too.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by ewenmack View Post

          This would have to be right up there...

          Knocking on doors and asking for money to donate to a charity they never heard of.
          They don't get anything to touch with their hands after handing over their money.

          Thoughts?

          Best,
          Ewen
          It isn't selling as much as finding the right prospect and hitting the right button.
          Some people are donators, some aren't. I'm not. My wife is.

          Door to door anything takes nerve and skill. My hat's off to you.

          But one call closing in a prospect's home, for about as much money as they make in 6 weeks....is difficult. Maybe one in 1,000 can make a living that way, after they sell their mom.

          I've actually tried to think of a harder way to make a living selling. And couldn't come up with one. That's not bragging. Picking the hardest way to sell isn't the brightest choice. But it fit my psyche.
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    • Profile picture of the author Matthew North
      @Ken:

      Most people have a major self-image crash around their 30s and 40s, this is also known as a mid-life crisis. So I don't see how age is the relevant factor here.

      BUT I do agree with your point of view that it is based on math, that it's not as much what you do or say but when and who you talk to that will make up most of the results in selling. THIS is the kind of process I was trying to articulate in the OP.

      @Claude:

      You can certainly have a bullet proof ego which is rock solid from years of experience. You've earned that as consequence of leaning into your fears daily, so I'm not saying that it's not possible or discrediting that.

      My point was that the self-concept is inherently a social idea that does not have an objective basis in reality. It's a mix of labels and ideas that people buy into.

      It becomes destructive when your self-concept holds you back from achieving goals and living up to potential. People rationalise it as 'That's just not me', or 'I'm cut from a different cloth.' or more commonly they will focus on all the downsides of taking action which manifest as procrastination and excuses.

      It's not because people don't want to improve themselves, of course they do. It's not always because they are lazy either, it's their emotions keeping them in place because they don't feel entitled to go after what they want.

      They don't feel entitled because they don't have enough 'points', in comparison to other people. They rank themselves on vapid superficial things like looks, money, the amount of friends they have on facebook. And if they don't 'measure up', to their peers they feel inadequate. I don't need to tell you that this kind of thinking is ridiculous and not based on anything objective. It's a social system that people are conditioned to believe and it's purpose is to keep people towing the line of consumerism.

      Why do people fear rejection, or risk losing social status? It comes down to a destructive self-image paradigm that people buy into. People have the choice to live in bondage to other people's reactions or disconnect from it.
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  • Profile picture of the author kenmichaels
    Matt, your not going to understand my initial reply for another 8-10 years.

    It is all about perspective. The current lens you are looking through.
    Long before you posted your avatar I knew you were a younger guy on his way up.

    You have never said anything "wrong" about sales. But you have said
    many, many things that shows anyone that has been in the field longer then you
    exactly where you are at, skill and mentality wise.

    The only way your going to hold the same views in 10 years from now
    is if you quit ... or stagnate. Nobody stagnates for ten years, they quit.

    Don't be offended. For instance, Claude has been in sales ten years longer then me.

    I would be willing to bet some of the things I post about sales make him shake his head.
    And I know, he knows ... where my head is at too.

    Don't worry brotha, I am rooting for you to be the all star I know you can be.
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