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What can you do if you have a mailing list of 6000 customers?

by stanigator
16 replies
This may be a dumb question.
But if you have a physical mailing list of 6,000 customers who bought from you previously over the last 4 decades, what can you do with it that would benefit both yourself and your customers?
In addition, how does it affect the resale value of your business, both with or without an email list?

Thanks in advance for your input!
#customers #list #mailing
  • Profile picture of the author Rus Sells
    Some questions are dumb but this isn't one of them.

    If the list hasn't been mailed to for some time it would be good to scrub the list and get rid of all the invalid emails or emails that bounce.

    Then you can run re-activation campaigns by saying hello and attach some special that's only for those receiving the emails. It could generate a lot of nice foot traffic in the door as people who do come may also bring their friends. = ) New people for the list!

    Unless you can show direct revenue from the email list as added sales it's hard to place a value on the list. It could be estimated but if I were a buyer of this business and there was no income to show for the customer email list I would not count it as having any valuation in the price of the business. That's just me though, others might.



    Originally Posted by stanigator View Post

    This may be a dumb question.
    But if you have a physical mailing list of 6,000 customers who bought from you previously over the last 4 decades, what can you do with it that would benefit both yourself and your customers?
    In addition, how does it affect the resale value of your business, both with or without an email list?

    Thanks in advance for your input!
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    • Profile picture of the author kenmichaels
      Originally Posted by Rus Sells View Post

      Some questions are dumb but this isn't one of them.

      If the list hasn't been mailed to for some time it would be good to scrub the list and get rid of all the invalid emails or emails that bounce.

      Then you can run re-activation campaigns by saying hello and attach some special that's only for those receiving the emails. It could generate a lot of nice foot traffic in the door as people who do come may also bring their friends. = ) New people for the list!

      Unless you can show direct revenue from the email list as added sales it's hard to place a value on the list. It could be estimated but if I were a buyer of this business and there was no income to show for the customer email list I would not count it as having any valuation in the price of the business. That's just me though, others might.
      Hey Russ... you missed a few key words in his question;

      4 Decades
      Physical mailing list

      @ the OP.

      Has the list ever been utilized before? If so ... How.

      Also, I am not 100% sure about this ...
      If you cannot prove the list generates revenue then its just a list ... and does nothing for resale value.
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      Selling Ain't for Sissies!
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      • Profile picture of the author Rus Sells
        Oh hella! I failed on that reply! I think I was still reeling from that other thread. haha

        Originally Posted by kenmichaels View Post

        Hey Russ... you missed a few key words in his question;

        4 Decades
        Physical mailing list

        @ the OP.

        Has the list ever been utilized before? If so ... How.

        Also, I am not 100% sure about this ...
        If you cannot prove the list generates revenue then its just a list ... and does nothing for resale value.
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  • Profile picture of the author ewenmack
    Originally Posted by stanigator View Post

    This may be a dumb question.
    But if you have a physical mailing list of 6,000 customers who bought from you previously over the last 4 decades, what can you do with it that would benefit both yourself and your customers?
    In addition, how does it affect the resale value of your business, both with or without an email list?

    Thanks in advance for your input!
    First get the addresses scrubbed to remove wrong addresses,
    as you can expect with a list this age.

    See how it's done here...Data quality and compliance solutions | Intelligent Search Technology.

    Until you have a verified mailing list,
    not much more up for discussion.

    Best,
    Ewen
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    • Profile picture of the author kenmichaels
      Originally Posted by ewenmack View Post

      First get the addresses scrubbed to remove wrong addresses,
      as you can expect with a list this age.

      See how it's done here...Data quality and compliance solutions | Intelligent Search Technology.

      Until you have a verified mailing list,
      not much more up for discussion.

      Best,
      Ewen

      Compliance ... a vital part of business and yet here in the warrior forum ...
      it is often treated like a red headed step child.

      Ignored, abused, scoffed at ... you get the idea.
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      Selling Ain't for Sissies!
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      • Profile picture of the author upmatthews
        I have "snail mailed" a re-activation list as far back as 10 years and made alot of money. Mail postcards to "scrub" the list, since it's cheaper than a letter. THe PO should make address corrections, moved, no longer there.
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  • Profile picture of the author AmericanMuscleTA
    40 years?!! Sheesh. I'm sure quite a few of those people on the list probably hit the bucket.
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    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
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    • Profile picture of the author misterme
      Originally Posted by AmericanMuscleTA View Post

      40 years?!! Sheesh. I'm sure quite a few of those people on the list probably hit the bucket.
      You mean "kicked" the bucket.

      If they can "hit" a bucket they're still alive and can be marketed to!
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  • Profile picture of the author stanigator
    The list is mailed every year or two. Invalid recipients are scrubbed off the list. Most of the recipients are institutional who are pretty stable.
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  • Profile picture of the author mogulmap
    Listen to Rus, he knows everything!
    especially what are or aren't dumb questions.
    He's A-M-A-Z-I-N-G....
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    Rus Sells says...
    Your signature is all that matters!
    and
    Cat's = PROFIT"S
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    • Profile picture of the author Rus Sells
      I have a fan stalker! woot!

      Originally Posted by mogulmap View Post

      Listen to Rus, he knows everything!
      especially what are or aren't dumb questions.
      He's A-M-A-Z-I-N-G....
      Signature
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  • Profile picture of the author palmvalley
    If these are customers, it's definitely worth investing in cleaning up the list and re-activating it. Your customer list is a real asset to your business, and can definitely add value if you plan to sell at some point. But it needs to be up to date. I would also look for a way in your re-activation campaign to get them onto an email list (offer them something good, coupon, resource, etc.) so it will be cheaper to communicate with them regularly in the future.
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  • Profile picture of the author stanigator
    What re-activation campaigns would you recommend as examples to study?
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    • Profile picture of the author ronr
      What industryand type of business are you in?

      Originally Posted by stanigator View Post

      What re-activation campaigns would you recommend as examples to study?
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  • Profile picture of the author stanigator
    They are in the sports facility construction business.
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  • Profile picture of the author valvednd
    whats your goal? do you have something to sell them? or are you trying to convert them to a digital prospect?
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