Wifi Marketing, what do you think? Anyone doing it successfully?

by mobilemarketer2012 44 replies
I'm curious if anyone is doing local wifi marketing and having luck with it.
#offline marketing #marketing #successfully #wifi
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  • Profile picture of the author Rus Sells
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    You know, the truth is this has been on my radar since 2011.

    I know a lot about it and have approached some white label vendors about a joint venture but none of them seemed interested.

    I believe it would integrate perfectly for my reputation and review management system.

    Originally Posted by mobilemarketer2012 View Post

    I'm curious if anyone is doing local wifi marketing and having luck with it.
    • Profile picture of the author mobilemarketer2012
      Originally Posted by Rus Sells View Post


      I believe it would integrate perfectly for my reputation and review management system.
      Good point Russ. I actually just started looking into it and for other reasons but I can certainly see it working on how you mentioned. A business like a restaurant or salon could offer free wifi. Once the customer accepts the terms then the landing page could be some sort of request to review the business at that time or just before they leave.

      I was thinking more of the traditional type of making the landing page consist of ads from other local businesses but I can see how a business would like this option.
  • Profile picture of the author vndnbrgj
    Its called Bluetooth Proximity Marketing, and last I checked it was around $4,000.
    I'm sure prices have gone down a little over the past couple years.
    A quick search found these guys... Home - Bluevibe Proximity Marketing System, Bluetooth Marketing Software
    It certainly is an interesting idea.
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    • Profile picture of the author Rus Sells
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      One can get a single small business set up and running BPM for less then 500 bucks. = )

      The devices firmware allows remote admin access so advertising campaigns can be managed from anywhere in the world which makes a nice feature for doing managed campaign for businesses.

      Originally Posted by vndnbrgj View Post

      Its called Bluetooth Proximity Marketing, and last I checked it was around $4,000.
      I'm sure prices have gone down a little over the past couple years.
      A quick search found these guys... Home - Bluevibe Proximity Marketing System, Bluetooth Marketing Software
      It certainly is an interesting idea.
  • Profile picture of the author shane_k
    As a marketer my first thought about BPM is that it is a cool idea.

    However, as a consumer my first thought is I never have my bluetooth signal on.

    Wifi sure, bluetooth very rarely.

    Also, if I were to get an alert on my phone from someone or some company I don't recognize, my first thought would be, "it's a virus do not open." and there is no way I would hit accept.

    And about the wi-fi thing, I just can't see someone reading up on a business once they log into a wifi signal. I know I certainly wouldn't.

    and sitting here as a consumer reading this, I can't imagine any of my friends, family etc who would either.
    • Profile picture of the author Rus Sells
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      Point taken but the fact remains that it's gaining more and more traction here in the United States and it's popular in the EU for some time now.

      I remember first hearing about it in 2011.

      I do believe if my memory serves me correctly the blue tooth devices also send out a wifi signal as well.

      Originally Posted by shane_k View Post

      As a marketer my first thought about BPM is that it is a cool idea.

      However, as a consumer my first thought is I never have my bluetooth signal on.

      Wifi sure, bluetooth very rarely.

      Also, if I were to get an alert on my phone from someone or some company I don't recognize, my first thought would be, "it's a virus do not open." and there is no way I would hit accept.

      And about the wi-fi thing, I just can't see someone reading up on a business once they log into a wifi signal. I know I certainly wouldn't.

      and sitting here as a consumer reading this, I can't imagine any of my friends, family etc who would either.
    • Profile picture of the author LastWarrior
      Originally Posted by shane_k View Post


      However, as a consumer my first thought is I never have my bluetooth signal on.

      Wifi sure, bluetooth very rarely.

      Also, if I were to get an alert on my phone from someone or some company I don't recognize, my first thought would be, "it's a virus do not open." and there is no way I would hit accept.

      And about the wi-fi thing, I just can't see someone reading up on a business once they log into a wifi signal. I know I certainly wouldn't.

      and sitting here as a consumer reading this, I can't imagine any of my friends, family etc who would either.
      These are my exact sentiments. I agree.

      ============================================

      Originally Posted by NetMediaGeek View Post


      Proximity marketing is good in theory but in reality not that many people have their Bluetooth switched on.
      Originally Posted by Rus Sells View Post

      How do you know that not many people have their Bluetooth on? Is there a study somewhere that you can point us to? Curious.
      Just from knowing myself and a few times when the conversation came up when I was talking with someone who had their cell by them, rarely did they have their Bluetooth on at that time. So I don't necessarily need to see a study, only experience a real world example that apparently seems to be a majority than minority at this point. However, if such a study or statistics exist, I'd like to see it.

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  • Profile picture of the author Richard Tunnah
    This is popular on UK trains that offer free wifi but you need to register first. Got a webpage after registering with a train company last week promoting discounts (via codes) off restaurants in places on the train route. Thought it was clever forward thinking of the train company as I presume they have some sort of JV with the restaurant's.
    • Profile picture of the author jcaviani
      It's an interesting idea I have considered especially since with the right software users simply logon with a Facebook, Google or similar account, pretty unobtrusive. One of my main concerns has been Comcast and Google. Comcast has WiFi built into their new modems and has been quietly putting in free WiFi hubs all over the place. Maybe this should be a signal of the value of the data one can collect when someone uses YOUR network.
    • Profile picture of the author Rus Sells
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      Hey Richard long time no see! Yes the train station is probably charging the vendors for ad space, that's most likely what's happening.

      Originally Posted by Richard Tunnah View Post

      This is popular on UK trains that offer free wifi but you need to register first. Got a webpage after registering with a train company last week promoting discounts (via codes) off restaurants in places on the train route. Thought it was clever forward thinking of the train company as I presume they have some sort of JV with the restaurant's.
  • Profile picture of the author TrumpiaTim
    Has anyone actually launched this? If so, please share success stories on how this has worked for you. Thank you!
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    • Profile picture of the author jcaviani
      There are a few under the search term social wifi hotspot - World Wifi Zone | WWZ
      The broader term is proximity marketing. With white labels and resellers, sometimes it's a bit of a challenge figuring out who is supplying whom. If you are going to do such a thing, you'd like to get to the real source rather than some guy who is a reseller of a reseller. However, since most of the hardware is comparable, the real selling point, at least for me, becomes the software. It's all about networks and integration and how easily they can be administered from a central location. The real deal would be a modified software like DD-WRT that could be loaded onto a numbers of routers that can then be networked and administered from a central point. The software probably already exists. To me, an SCCM guy the infrastructure part is all about networks and efficiency.
  • Profile picture of the author Tony M
    OMG! this is genius! -- Any ideas where to get more info on the subject?
    This is the first for me.
  • Profile picture of the author NetMediaGeek
    Proximity marketing is good in theory but in reality not that many people have their Bluetooth switched on. Having said that I believe Ken Anderson developed a proximity marketing system a while back I'm not sure how he got on with it
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    • Profile picture of the author Rus Sells
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      How do you know that not many people have their Bluetooth on? Is there a study somewhere that you can point us to? Curious.

      Originally Posted by NetMediaGeek View Post

      Proximity marketing is good in theory but in reality not that many people have their Bluetooth switched on. Having said that I believe Ken Anderson developed a proximity marketing system a while back I'm not sure how he got on with it
  • Profile picture of the author Rus Sells
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    OK so I realize that in our market if you've responded and are in the US like me, I understand the sentiment about something like this.

    However consider that in the EU markets this technology has been around for some time and it's making money for businesses.

    Also think about a corporation like McDonalds, they are introducing a form of what we are discussing in this thread. They aren't doing it because it's fun, cute, or neat, they are doing it for brand recall or branding.

    The have it set up in Piccadilly square in London.
  • Profile picture of the author Ehllis
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  • Profile picture of the author wsands
    As far as marketing is concerned, I'm pretty sure WiFi Direct is going to be the technology that replaces bluetooth. I'm not saying bluetooth doesn't have it's place in technology, because it certainly does.

    More people are running around with their WiFi activated than their bluetooth. I have hard facts to back this up, I just polled the closest 10 people to me that had smartphones. None of them had their bluetooth activated, all of them had their wifi turned on. You may cite my study if you wish.

    In all seriousness though, people get in their routines, and part of that is visiting places that they can connect to the internet via free wifi for various reasons. I know I like to use other peoples wifi because it saves my battery and I get crappy coverage anyways. I have a smartphone because I like to stay connected to the internet and because you can't play angry birds on a flip phone! I'm just not of the opinion that more people use the bluetooth than wifi, based solely on my personal experience.

    That being said, I don't think that bluetooth will be the best contact initiator, it's more likely going to be NFC or WiFi Direct, which, after the contact is initiated by one of those, your phone/tablet may then choose to use bluetooth to communicate with whatever device is sending data to you.
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