Marketing suggestions for 45-60 year old demo graphic

In my area there are condominium associations where you have to be 55 or older to purchase... Talk to a real estate agent about locating such things in your area, if they exist.

Join a few chambers of commerce... Or, at least, attend a few of those... Make friends with 'ambassadors' (past presidents), they tend to be in your age group and know a lot of people.

Segment your target audience some more.
Some have kids in high school, some have kids in college, some don't have any kids, some have kids that are done with school and on their own, fully.

Those who have kids in school, for instance, might be approached through high school events. Like the yearly play 3-5th graders put together, that comes with a big booklet to describe event, cast, and space for ads...

Some have parents who need soon to be in assisted living or nursing home... you might be able to co-market.

You could buy lists with different criteria.

You could find websites that cater to those people and convince the site owner to run ads for you, or to let you post quality content on their site.

What type of music are they typically recording?

Start going to events that cater those types of music and talk to people.

Thanks for the suggestions. As for the chamber of commerce, i live in a fairly bad area, and our chamber of commerce is a joke. My clients tend to come from up to an hour drive away to work with me. I also have opted out of local social media marketing on thing like yelp, google maps ect to avoid publicizing my studio's address so i don't get robbed. Ideally if I could get enough business I'd relocate some place else.

As far as the music, its typically religious music, for the purpose of sale or to demo to publishers ect. I have done hip hop and pop session with younger clientel how those session seem to be more of pain in the ass and that typically is a world that is diving to the bottom of price point. I'd rather raise my rates and stand out/ filter out the crap/ then be doing sessions for $10 hour to idiot kids.

I also have considered recording podcasts for local business. But with many people quality is not a selling point.

go to local band performances and talk to them

target churches to record their music/choirs

voice overs

go into business videos

Based on what you said how I would start is by going to local bars with live rock music.

You want to network to find bands that are good. Help them record and produce CDs & digital downloads to sell to their fans.

Stick to Fri & Sat nights as you want the guys who have a good day job with banker's hours but still are living the dream of being in a band.

For the older crowd you ought to consider doing ...I don't know what you would call them...posterity recordings?....where would record a person telling some stories of their life experience, and you sort of interview them and keep the flow going and trigger more stories.

This is something my dad had one of his friends do before be died...granted it was audio and video as well, but let me tell you those 6 hours of footage is the most precious thing I own.

Thanks again for the suggestions.

Also, focus on referral business within your ideal market.
The better musicians have worked with a lot of other musicians.

Moving to a better location should become part of your marketing plan.
The sooner the better.

If you don't like the neighborhood, they don't either.
"Oh, he's in that neighborhood. I don't want to go there.
Last time I was in that neighborhood, my car was broken into."

Maybe sub-lease a studio in a better area?
They aren't in use 24 / 7 ?

do live recording marketing right at the venue. get the board mix recording and sell the live show to the attendees on a USB bracelet.

I would suggest different meetup groups and churches. If you check the meetup site you will see a lot of meetups for this age. It would be good to go and meet the people.

that particular group is more readily receptive to direct mail.

granted its really niche but I not sure the nature of your business but even if you only 1-3 clients with the mailing. That would be worthwhile?

I was in the music biz and it pretty much sucks, even though I had some success and sold my company.

I'd look at the corporate meeting market and take your recording skills there. It's a huge market and much more money.

Take your services to meetings, conferences, seminars and offer to record speakers, also video and all the digital powerpoint presentations and put them together to sell to the attendees and those who could not attend. Either DVD or downloads. People pay hundreds or thousands to attend conferences, they'll pay another 20-50 bucks for all the material for review later.

When I have clients who want to target that demographic, I tend to use more traditional marketing techniques. Direct mail letters that offer a FREE buzz piece etc. are an effective way to collect prospects email addresses. Once you have those You're golden!

Of course none of this will work if you don't know how to write sales copy. I'd suggest reading up on the subject, or hire it out.

You should focus on physical marketing to them. What you can do is make sure you go to your local events to promote the service and always go to events with high exposure. that will help you land alot more prospects.

I would create a Facebook fan page for your business if you don't have one already, then run an ad campaign.

You could create a post on your page offering a free download of some recordings you've done.

You could also send visitors who click on your ads/post to an opt in page where they sign up to your email list to receive something of value, could be an mp3 recording for example you created offering useful audio recording tips, recommendations for equipment, etc.

Once you got them on your email list, then you can continue to follow up with them, offering more value, maybe send them a recording of testimonials given by previous clients.

And with Facebook ad campaigns, it's easy to target by demographics such as age, education level etc.

I would focus on just running post/newsfeed ads at first, as these usually get the highest click through rates compared to right side-bar ads if you are on a tight budget.