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Co-op Newspaper Listings... does this make any sense?

by slb1900
3 replies
After reading a few posts about 9x12 co-opping, I had one of those ideas.

I started thinking of buying out one of those full-page newspaper/magazine ads, or in a classified section (in the local newspaper they offer 1/8, 1/4, 1/2, or full page ads). Would it make any sense to talk to people already advertising there, sell them on a co-op a bit lower than their current cost, and pay for it yourself, keeping what's left over (just like a 9x12 but in a periodical)?

The local paper sells these ad spaces:

Full: $1087.
1/2: $613.
1/4: $512.
1/8: $377.
Business Listing: $124.

My first thought is that the newspaper probably would have some kind of restriction, 1-space-1-business, but I haven't found anything like that yet. Seems sort of left-fieldish for me to find a rule against it. Any thoughts?
#9x12 #ads #co op #co-op #coop #listings #make #newspaper #sense
  • Profile picture of the author AmericanMuscleTA
    Why don't you call the editor and see if it's ok?

    Sounds like an idea that would work if you can do it.
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  • Profile picture of the author slb1900
    I'll be honest, I really have no interest in doing it myself. The paper I'm talking about (the only one in town) is down to a circulation of 30,000, and it's probably going the way of the dinosaur soon. I posted this as a suggestion to see if anyone else ends up making money off of it, or to help spark ideas for other people.
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  • Profile picture of the author baxterblue
    I would think the News Paper would be happy as a Lark. They just picked up another salesmen for free! No salary or commissions.

    My hometown paper displays over a dozen ads on one page periodically so I can't see why this would be against policy.

    Check with your paper but ask for a discount too. News Papers often offer ad / media agencies discount pricing especially when the ad is paid up-front.

    I think you could do really well with this. Good job out thinking outside the box.
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