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What is more important the creative or the media?

by davidreese
2 replies
What is more important - the media or the creative?

Does focusing on ad copy and design have a bigger impact than
focusing on media choice and scheduling?

Can the creative piece (copy and design) have a bigger impact?

How big can the difference be?
#creative #important #media
  • Profile picture of the author Claude Whitacre
    You are asking the wrong question. It isn't the media, or the creative. It's matching the media and creative to your most likely prospect

    With media, you have to make sure that you are targeting mostly "highly likely" prospects. and the copy has to target them also. So, it's not an either/or thing.
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  • Profile picture of the author gjabiz
    Originally Posted by davidreese View Post

    What is more important - the media or the creative?

    Does focusing on ad copy and design have a bigger impact than
    focusing on media choice and scheduling?

    Can the creative piece (copy and design) have a bigger impact?

    How big can the difference be?
    After 40 years of results, with products which have sold over a Billion dollars (actually only ONE product has done over a billion, combined with all product sales, it is several billion)...

    The Net Profit Generator System (NPGS) has withstood the test of time.

    AND, the NPGS formula gives equal weight to FOUR elements:

    Product
    Prospect
    Promotion (Your creative)
    Media

    A winner will have all four rated at 10 each. Any one of the four elements can crash the results.

    So, you could have a great creative, in the right media but the wrong product or prospect, see?

    40 years of success selling thousands of products by remote means sez, if you start with a quality PROSPECT, you'll be ahead of the pack.

    Then get the other elements right.

    gjabiz
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