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Bandit Signs (for Roofers) - Thinking ahead

by shockwave
6 replies
Yes, I know, bandit signs are nothing new and can be used for many industries. This thread is just a little reminder for those of you who work with Roofers (or other trades) = put out the bandit signs NOW.

On my way to my "9-5" gig today, I noticed a local roofing company had a bandit sign out on a pretty busy side road that exits the local major highway and leads to many different business office parks. It was the only sign out there too.

When I first saw it, I thought "Why in the heck is that out here already? We haven't even had any thunderstorms yet this season?" but then, it made sense - get into people's heads BEFORE they need you.

Recap:
  • Where: Find the heavily traveled side roads (off of the major highway) that commuters would likely take to avoid the main street gridlock of the city. I would start with local office parks and work backwards from there - where are the main roads that lead to them? Do those main roads connect to a busy highway? This is the route that commuters will likely take to get to their cushy desk job in the mornings. And if your "side road" also happens to be near a school zone, that's even better! People have to slow down and will likely see your sign every....single...morning/afternoon.
  • When: Plan ahead - if you live in the Midwest like I do, you are bound to have a few major thunderstorms within the next few months. Get your signs in front of the eyeballs before they need you, and maybe ....just maybe....you'll be the one they call when they need help.
  • Bonus: While you're at it, why not drop off a few fliers at the front desk? Pick a building in an office park (there are bound to be several businesses within it assuming there are several floors)
Roofers, Tree Services, Mold Remediation Services, Plumbers, Basement Waterproofing Services, Standby Generators, Electricians......these are just a few of the trades that come to mind when a storm hits.
#ahead #bandit #roofers #signs #thinking
  • Profile picture of the author mojo1
    Bandit signs could be so much more effective IF they displayed ez to remember domain names as well as phone numbers.

    I can't tell you the number of times I've been interested in calling only to get the green light before being able to capture the number. What a waste of valuable traffic.
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    • Profile picture of the author shockwave
      Originally Posted by mojo1 View Post

      Bandit signs could be so much more effective IF they displayed ez to remember domain names as well as phone numbers.

      I can't tell you the number of times I've been interested in calling only to get the green light before being able to capture the number. What a waste of valuable traffic.
      Good point mojo, a catchy, easy to remember URL is easier to remember than a bunch of numbers.
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  • Profile picture of the author Ron Lafuddy
    Great reminder, shockwave. I had a guy put some of these up for his headlight cleaning business. He's getting calls.

    Would also work for laptop/phone repair. In fact, now that you've got me thinking about it, I'm going to test a couple of ideas using this method.

    Just about everybody has a cell phone. Hit them at the right time, and they'll call.
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    • Profile picture of the author shockwave
      Originally Posted by Ron Lafuddy View Post

      Great reminder, shockwave. I had a guy put some of these up for his headlight cleaning business. He's getting calls.

      Would also work for laptop/phone repair. In fact, now that you've got me thinking about it, I'm going to test a couple of ideas using this method.

      Just about everybody has a cell phone. Hit them at the right time, and they'll call.
      Great! hope it helps. Like the headlight cleaning business.
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  • Profile picture of the author LaasuunKaan Bsharoegh
    I've been considering contracting with my father. Were planning on doing roofing, basements, and home remodeling. These tips should be helpful for our marketing plan, thanks!
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    • Profile picture of the author shockwave
      Originally Posted by LaasuunKaan Bsharoegh View Post

      I've been considering contracting with my father. Were planning on doing roofing, basements, and home remodeling. These tips should be helpful for our marketing plan, thanks!
      No problem. Good luck!
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