"Don't try to become a industry expert. Do this instead..."

Hey,

Picking a industry to specialize in is tough.

In fact, it's downright scary.

So many consultants get hung up on picking a niche that they eventually get paralyzed and never end up picking any niche.

And so they continue to put out bland, boilerplate marketing messages that don't really work.

So, here's my controversial belief:

Unless you have personal experience, knowledge or a background in a niche or are willing to go work in the industry to get first-hand experience, you probably
shouldn't jump all in at first.

Let me say it another way:

If you don't have any affinity to any niche or industry worth pursuing, don't set out to specialize in another niche right away.

I know that sounds counter-intuitive, but hear me out.

If the niche doesn't really matter to you that much, meaning that you just want to have paying clients, regardless of where they come from, then you should only niche your marketing.

When you start by just niching your marketing, your entire goal will be to see how responsive that niche may be to your marketing messages.

And to see if you can crack the code on getting paying clients from that industry.

Then, if you find a industry that's responsive to your marketing message and they actually hire you and you enjoy working with them and most importantly, you can get real results for your clients...

...then, and only then, go full steam head and make the decision to specialize in that industry.

That's the smartest way to get your head around it.

Your goal should not be to marry a niche for life.

Unless you're consistently raking it in hand over fist and getting great results for your clients.

Your first goal is to find a way to niche your marketing so that you can find responsive prospects that turn
into paying clients.

That's a much different perspective than trying to become the most famous and well-known marketing consultant in a specific industry before you know if it's a viable niche for you specifically.

Yes, that's a worthy goal, but only if you're getting paying clients.

Just becoming a expert so that you can high-five yourself doesn't do you a lick of good.

In fact, it's my personal belief that you shouldn't devote one minute of your time trying to become a known expert in a niche until you know that niche is responsive and will result in paying clients.

That's what we're doing here...right?

Helping business owners and getting paid to do it...right?

At least that's what I'm doing here.

The last thing you want is to become a known/famous expert in a niche that:

- Doesn't traditionally hire marketing consultants.
- Won't consistently respond to your marketing messages.
- Scream at paying your fees regardless of the value you bring.
- And you hate working with them as clients.

All of that can be easily avoided by niching your marketing messages in order to find a responsive niche first.

See you at the top,

Chris