Getting Back into Local Marketing

Hi Dany,

You've certainly asked a loaded question. The list of "things to do" is reasonably long. Not going to go through it all here so here is a list to get you started.

Make sure all your Google services are in the same account. You will want to setup Google Analytics, Webmaster Tools (this will be important to learn how Google perceives your website), Google+ Local, Google+ Personal, Google+ Business Page.

Once Google is setup use a syndication services like UBL or Localeze to get your information out to more websites. Don't use Yext...their service is considered advertising because once you stop the service your listings on the sites they submitted change.

Claim/Update your listing on Google, Bing, Yahoo, Yelp, YP, Superpages, Insider Pages, Manta, Yalwa, Factual, Four Square. You can certainly add to this list if you wish.

Let's not forget LinkedIn Personal and Company pages along with other social communities like Facebook Page, Google+ Page, Twitter.

Connect your website to your social communities so any blog posts from your website feeds the social accounts.

Find out if you have any structured data issues on your website. Use Google's tool at:
Google Structured Data Testing Tool

I think I'll stop here as there is a reasonable amount of labor time in the above. Perhaps others will chime in on additional ideas.

Hope this helps.

One of the first things you could do is contact your current clients for referrals, be sure to ask them for 3-5 referrals. Next, contact your previous clients and ask them for referrals. If they haven't had any work done since 2009, it time for a re-design. A business should re-design they're website every 2-3 years, to look current and keep up with the latest updates in onsite local SEO.

As for all of your other questions about training, just use the 'Search' feature here on the WF. The are volumes free of information about prospecting, marketing, and all of the services you have questions about.

Learn on-site SEO, it is invaluable to your your business. This is what will help set you apart from "web designers", when you can turn a website into a customer/revenue generating tool for your client.

Don't underprice your services, there is no difference between asking for $250 or $2500. You have to ask either way, may as well ask for what you're worth.

To get new clients, here are some of the less expensive ways:
Email
Direct Mail
Online Classified ads
Cold Call - phone
Cold Call - Face to face


Take time to do the research on line to find those who need website re-design. The set-up as system to contact them, repeatedly if necessary(sales funnel).

This forum is a treasure trove of information, use it.

Wishing you much success.

Thank you all for taking the time to post. Great useful information. Yes the forum is full of great information. Was looking for a course that provided it all in one place. I believe I have found it and will take what I learn there and supplement from the WF.

Thank you again... very excited to get back in the game.

Check out Claude Whitacre's book Local Online Marketing.

Jam packed with online marketing info for local businesses. And, the best part is... 93% of what Claude has in his book is FREE to do!!

I have specialized in Local Business Marketing Training since 2011. I will send you a DM my friend.