Question about selling ads to local businesses

by BruceWayne

Posted: 10 years ago 5 replies

OFFLINE MARKETING

Hello,

I am getting ready to start a 9x12 postcard following Bob Ross' method (selling 16 or so ads on the card). One thing I didn't see in the explanation is if the ads come camera ready from the businesses. So, just curious in general if anyone has any experience selling ads to local businesses at all?

If so, do local businesses often have camera ready art or ads or do they expect those to be designed by the seller?

Thanks!
BruceWayne

#ads #bob ross #businesses #camera ready #local #local business #question #selling #selling ads

AmericanMuscleTA 10 years ago

Hey Bruce,

Check out FormerWageSlave's threads about the 9 x 12 system. He's kicking butt!

I'm finally getting my cards going, though I'm going a little bigger. My local printer has a design staff if clients want their designs built from scratch. It seems some want to use their own and others will want you to design them.

If your client supplies their own ad, just be sure you give them the dimensions for the ad space they bought.

Rock on!
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- BruceWayne 10 years ago
  
  Originally Posted by AmericanMuscleTA
  
  It seems some want to use their own and others will want you to design them.
  
  Thanks. When you design them, do you charge extra?
  
  Thanks
  
  1 reply
  
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  AmericanMuscleTA 10 years ago
  
  Originally Posted by BruceWayne
  
  Thanks. When you design them, do you charge extra?
  
  The price is included with my printer for designing. So, the clients are paying for the service whether they use it or not, because it's integrated into the price of each ad. Or, you can say it's a free service (no up charge).
  
  You can look at it both ways.
  
  Thanks
  
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  David Hunter | Duke of Marketing
  www.DukeOfMarketing.com
  www.BibleAndFriendsYouTube.com
  
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Jason Kanigan 10 years ago

Get Claude Whitacre's book

Selling Local Advertising: The Best Kept Insider...
Absolute best investment you can make right now.
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Kent_Thompson 10 years ago

I have sold a local coupon flyer and in my experience, it's about 50/50. It all depends on the client and whether they are more independent or corporate.

If they are corporate, like in my case Cherry Berry frozen yogurt or Firehouse subs, then the franchisee is required to use their corporate artwork or else they could be in big trouble. So this made it easier for me because they just have the ads made to the dimensions I gave them.

However, for independent businesses, and even some corporate businesses, they don't have artwork ready. So I would have to ask them what they wanted on the ad and their coupons, and if they had any artwork or high-quality logos, etc...

I got all different types of responses, but overall, their website will be your best friend. I was able to pull images off their websites, and while the image quality wasn't super great, it worked.

Now I just have the ads outsourced on fiverr, and I sketch out on a piece of paper and then snap a photo of it for my fiverr designer. For only $5, you can't beat it. I've gotten some pretty high-quality results back. I have a video where I explain and show how I use fiverr for this.

9-Ad Design Tutorial - YouTube
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