Attacking Competitors in Ads
Unlike us, they don't actually have a local office, warehouse to stock product, a showroom, trucks or real employees. They use tracking numbers that go to a call center. Most of their ads use different names because they get so many bad reviews and have been deindexed by the BBB. They have local subs that do the work for a percentage of the job. I have hired a few of their former subs and the stories of how they rip these guys off is hideous. When they come to us these guys have very little training and no certifications. The problem is that this company doesn't pay these guys anything unless they sell a certain amount on each job. It's over $300, and this is impossible without doing some underhanded things to customers. They were caught here on tape breaking things in peoples homes so that they could replace the parts, so that the bill was more than $300. This companies' practices seem to be hurting the industry as a whole.
My question is: In print, I run against these guys in Valpak and Money Mailer. Should I address this directly in my ads?
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David Hunter | Duke of Marketing
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What if they're not stars? What if they are holes poked in the top of a container so we can breath?