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Tear Sheets Done Right

by stanigator
4 replies
I've gone through these discussions on Warrior Forum:

http://www.warriorforum.com/offline-...ar-sheets.html
http://www.warriorforum.com/offline-...il-tricks.html

I've also searched on Google for how to use tear sheets/J-letter properly.

However, I have some mindset trouble with using it.

Even if I mail it out with half-decent copy and a handwritten posted note using a No. 10 envelope, how likely am I going to run the risk of the prospect saying no to my offer to the next step (b/c of how deceptive it is - a sales letter in a magazine/newsletter looking paper) where they wouldn't have otherwise with just a normal sales letter?

Or am I just worrying too much?
#sheets #tear
  • Profile picture of the author Ron Lafuddy
    Stan,

    No one here can tell you if your mailer will work.
    1. We don't what it looks like.
    2. We don't know what it says.
    3 We don't even know who you are sending them to.

    At the end of the day, you're gonna have to "test it" if you really want to KNOW if it will work, Stan. That's the only way.

    Good Luck!
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  • Profile picture of the author ewenmack
    Originally Posted by stanigator View Post


    Even if I mail it out with half-decent copy and a handwritten posted note using a No. 10 envelope, how likely am I going to run the risk of the prospect saying no to my offer to the next step (b/c of how deceptive it is - a sales letter in a magazine/newsletter looking paper) where they wouldn't have otherwise with just a normal sales letter?

    Or am I just worrying too much?
    Stan, the tearsheet is only there to support the rest to what you have in the envelope.

    This can be done to show you have been featured in the media,
    so it creates a bit of authority.

    Best,
    Ewen
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  • Profile picture of the author AmericanMuscleTA
    I checked out the two threads... And the tear sheets look interesting!!

    I say test it and let us know your results. :-)
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  • Profile picture of the author Matt Lee
    I don't think it's deceptive, it's creative & a great way to get your foot in the door. Just don't be deceptive with the content you choose for the tear sheet. But more importantly.... Now that you have their attention - what are you going to do with it?
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