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What to charge for online version of offline service?

by Steve Foulds
5 replies
I will try clarify my Q - if you offer a physical service, where you actually attend a clients premises or they attend yours, how does that change the amount you change, compared to the same service but online only?

Im a High Performance Manager, working at 2 sporting clubs, but I can leverage my knowledge and provide a similar service to other clubs, just without physical presence, in more of an advisory role. (have them send me GPS, physio reports, testing reports etc and send back programs, return to play protocols, load management etc)

The elite in my industry make about $300k per annum but the average wage is about $100k - what % of that would you charge for an online only advisory role?
#charge #offline #online #service #version
  • Profile picture of the author DABK
    What would you charge me if I proposed the same to you?

    What/Who do you replace? What does that cost me?

    But, put yourself into their shoes. What do they gain? (Using you vs using other options?)

    How much is your time and knowledge worth to you?

    Best way would be to call a few of them up and make the offer at different price points.

    Second best, do a survey, ask them how much would they pay for what you propose.

    Since you're talking about leveraging your knowledge, have you thought about books / videos / lessons?






    Originally Posted by Steve Foulds View Post

    I will try clarify my Q - if you offer a physical service, where you actually attend a clients premises or they attend yours, how does that change the amount you change, compared to the same service but online only?

    Im a High Performance Manager, working at 2 sporting clubs, but I can leverage my knowledge and provide a similar service to other clubs, just without physical presence, in more of an advisory role. (have them send me GPS, physio reports, testing reports etc and send back programs, return to play protocols, load management etc)

    The elite in my industry make about $300k per annum but the average wage is about $100k - what % of that would you charge for an online only advisory role?
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  • Profile picture of the author internetmarketer1
    Put yourself in their shoes to find out whether they would benefit from it or not.

    If you know it is going to benefit them, don't be afraid to ask for a high price for the service.
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  • Profile picture of the author anpharmd09
    Charge whatever the market will pay. I would consider charging closer to the $300K mark if that's what the elite charge in your industry.

    If you want to be perceived as one of those elite experts, you need to position yourself as one, and having the right pricing structure is definitely a part of that.


    Originally Posted by Steve Foulds View Post

    I will try clarify my Q - if you offer a physical service, where you actually attend a clients premises or they attend yours, how does that change the amount you change, compared to the same service but online only?

    Im a High Performance Manager, working at 2 sporting clubs, but I can leverage my knowledge and provide a similar service to other clubs, just without physical presence, in more of an advisory role. (have them send me GPS, physio reports, testing reports etc and send back programs, return to play protocols, load management etc)

    The elite in my industry make about $300k per annum but the average wage is about $100k - what % of that would you charge for an online only advisory role?
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  • Profile picture of the author Rich Roberts
    Steve,

    You should be able to charge a rate that will commensurate with your actual overhead cost and customer perceived value. Since you are an expert in your field and you are planning to start consulting on a remote basis you still should be able to charge a large enough consultancy fee but something that would be cheaper than if you would actually make site visits. The only thing that your customers would like to know is if you are providing the same quality and level of service for a lower cost than if you made site visits.
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  • Profile picture of the author Jason Kanigan
    It makes no difference whether you are physically present or not.

    Results are what counts.

    Most of my business is done with people I've never met in person. My expertise is what matters.

    Will some people have a problem with you not being able to be there in person? Sure. Filter them Out. No big deal.

    Filter for people who are used to working with remote contractors.

    This is an example of letting your own thinking slow you down. Very common. Get out of your own way and go have conversations with people likely to need what you offer.
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