5 Ways to Sell Technology
#1. Focus on the transition
Key point: have a change-management plan
#2 Focus on other metrics besides ROI
Key point: Provide a business case
#3 Help your customers make the leap
Key point: Show them how
#4 Understand their business as well as you understand your solution
Key point: Personalize your sales approach
#5 Get their fears out on the table
Key point: Ask the hard questions early on
Read full article here:
Top 5 Approaches to Selling Technology | Inc.com
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