How much does a good telemarketer cost & where to find them?

Make sure anyone you hire is given the owners phone number. Don't have them wasting time on trying to get through gatekeepers or finding the right person in the organization.

The best way to build a list of direct decision maker prospects is to used linkedin search.

Type 'owner' into the search bar and search for people. You can then define location and city. So you get a list of owners in that location. Or MD, C.E.O's, etc.

Then you can define what business category. So your list just shows owners from that business cat/location.

You'll need to join an open network site and get your connections up fast so you increase your first and second tier connections as you can then access their details.

Depending on the size of city and market, if it's biggest enough and you have a lot of 1 and 2 tier connections, you can get hundreds of mobile numbers or direct email addresses of people you want to talk to. Decision makers.

Then, ensure you check them out. Their website, their social media profiles. Find something about them to drop into the conversation that can tie in with your business but is relevant to them. In each category, you'll find massive disparity between companies on how they do things.

Just understand, rarely do people like a cold call out of the blue from someone who has not got something personalized and relevant and compelling to say to them, but only a generic sales pitch of some sort.

Here's what I mean. Have a quick look at that site: Glazers Chartered Accountants London - London Accountant

These people have got great content in a variety of formats. Active social media channels. Lots of pages targeting different keywords. Obviously have a strategy in place.

If you approach them and acknowledge that in your call so they know you've done research, and have a reason specifically relevant to their approach and how it can help them, just having something relevant like that to bring up with the owner grabs their attention enough to want to here more. It's just human nature. You're talking about something they are heavily invested in, instead of trying to get them interested in what you are invested in and which, at that point, they don't give a shit about.

Once you have their attention and they know you've done your research and have their curiousity, you should then have something highly compelling to sell them on so they take the next step.

Contrast them to this firm: http://www.hhburke-london.co.uk/

The same kind of content/social marketing is probably not on their agenda right now: http://www.hhburke-london.co.uk/


So two things before you even put the cart before the horse and waste time.

1. Build lists of decision makers with contact details who you can talk to directly.

2. Research them and get into their world and have something relevant to their business to bring up at the start of the call that shows that compels them to want to know what you have to, so you haven't got people ringing them with silly generic cold call pitches that are just guesses at whether that person has an interest or not.

100% of the people you talk to about their business will have an interest in their business. 99% of them will have no interest in yours .... until you get into their world first and connect what you do to their situation.


You'll just be wasting time and money if you expect to hire people for low money to wade through all the time wasting activity you could avoid.