20+ MUST READ Sales and Marketing Books

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CLICK.OLOGY--What Works In Online Shopping And How Your Business Can Use Consumer Psychology To Succeed
Inbound Marketing and SEO--Insights from the Moz Blog
Measuring Marketing--110+ Key Metrics Every Marketer Needs, Second Edition
Pricing and Profitability Management--A Practical Guide for Business Leaders
Pricing for Profit--How to Develop a Powerful Pricing Strategy for Your Business
Professional Services Marketing--How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, Second Edition
The 20 Ps of Marketing--A Complete Guide to Marketing Strategy
The Customer Rules--The 39 Essential Rules for Delivering Sensational Service
The CustomerCentric Selling Field Guide to Prospecting and Business Development
The Human Brand--How We Relate to People, Products, and Companies
The Ultimate Guide to Strategic Marketing--Real World Methods for Developing Successful, Long-Term Marketing Plans
Winning the Battle for Sales--Lessons on Closing Every Deal from the World's Greatest Military Victories
Building a Marketing Plan--A Complete Guide
Business, Marketing, and Management Principles for IT and Engineering
FAQs on Marketing--Answers and Advice by the Guru of Marketing
Landing Page Optimization--The Definitive Guide to Testing and Tuning for Conversions, Second Edition
Scientific Selling--Creating High-Performance Sales Teams Through Applied Psychology And Testing
The New Power Base Selling--Master the Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
The Ultimate Guide to Sales Training--Potent Tactics to Accelerate Sales Performance
Marketing Analytics--Data-Driven Techniques with Microsoft Excel
Stickier Marketing--How to Win Customers in a Digital Age, Second Edition
Convert Every Click--Make More Money Online with Holistic Conversion Rate Optimization
The Innovative Sale--Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

Which ones are your favourites for 2014?
#books #marketing #read #sales

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