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Any advice on choosing what should be the dominant colour(s) for your start up?

by workrmd
4 replies
Hi, I am working as a freelance PA for a start-up company that was set up
on July 1st and they received a customer after 6 days and they need to have a logo and a professional invoice so that they can get paid properly. The start up is not fully sure on what they are looking for in a logo as they wasn't planning on getting a logo designed for another 1-2 months.

In short, does anyone have any good advice or experience in choosing what should be the dominant colour(s) for their start up? (The start-up has spent a few hours thinking about it and has come up with 2 alternatives: Red, Black & White or Brown & Yellow. But the company is worried that they don't have any robust reasoning or logic to back up these suggestions).

I am hoping somebody else on this forum may have been through a similar experience and can offer some advice
#advice #choosing #colours #dominant #logo #start
  • Profile picture of the author chaotic squid
    You spent hours thinking about what colors to use? What a waste of time! Why not take some action and create a set of logos using different colors and get feedback on those?
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  • Profile picture of the author laurencewins
    I agree. Choose your theme and test different colours. I have created a few sites recently and we spent minutes discussing colours and then we played around with colours and it took about 10-15 minutes total from the start to the final colour decision.
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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  • Profile picture of the author Jason Kanigan
    Originally Posted by workrmd View Post

    Hi, I am working as a freelance PA for a start-up company that was set up
    on July 1st and they received a customer after 6 days and they need to have a logo and a professional invoice so that they can get paid properly. The start up is not fully sure on what they are looking for in a logo as they wasn't planning on getting a logo designed for another 1-2 months.

    In short, does anyone have any good advice or experience in choosing what should be the dominant colour(s) for their start up? (The start-up has spent a few hours thinking about it and has come up with 2 alternatives: Red, Black & White or Brown & Yellow. But the company is worried that they don't have any robust reasoning or logic to back up these suggestions).

    I am hoping somebody else on this forum may have been through a similar experience and can offer some advice
    Start with Color Matters welcomes you to the world of color: Symbolism, design, vision, science, marketing and more!

    and

    http://mojomedialabs.com/the-science...es-conversion/


    I've been searching for a few minutes for something I remember from a year or so ago...expert conversion videos, one about color, by some guys who had tested the heck out of this stuff. I'll post it when I find it...or maybe this will trigger the memory of someone else. I just haven't found the right key phrase to come up with it so far. The host guy was older and had a white goatee.
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    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
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    • Profile picture of the author PJMC
      Hi workrmd,

      Spoke with a friend of mind a while ago about the same thing, he said red, blue and purple, having worked on in this field. Later on I started noticing that most of the U.K chat shows sets had this kind of theme, seems warm comforting, reassuring etc

      I guess it depends on if you want to get noticed, or are looking to stability, reliability etc.
      The physiology of colours might be an interesting search, good luck!

      Regards
      PJ

      http://staff.washington.edu/raista/f...%20textile.pdf
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