Local Business Websites
There seems to be two main schools of thought on web design for local businesses.
The first is that it's okay to use a WP theme or HTML template and set them up a nice site that provides the basics but isn't fancy or customized or very unique outside their logo and their content.
The second is that those that use off the shelf themes without heavy customization are not helping the client at all.
I've seen comments like a $197 type site isn't going to help anyone or a basic themed site isn't going to bring in the bacon or is a waste of time.
I have three questions:
1. Which do you do? More off the shelf or more heavy customizing?
2. (Multi part question)What do you see as the essential elements to provide for your clients? How much customization do you do?
3. Why do you say, if you do, that a basic site is useless for a physician or carpenter or whatever is useless IF all the other marketing pieces are in place?
Don't you agree that the marketing is the most important element? A beautiful customized site that doesn't get any traffic and doesn't convert and doesn't help the owner keep in touch with their customers is no better than a basic site that doesn't do those things either.
I've seen a bunch of beautiful sites that do the owner no good because the required marketing isn't in place. I think I would much rather spend that extra $1,000 (or the additional charge between a basic site and a premium site) on getting people to my basic site versus spending more on having a beautiful, customized site that just sits there.
Thoughts?
Mark
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