Gun-to-the-head: How would you generate $xx,xxx from offline marketing in a few days?

Day 1: Make a list of 200 companies in ONE field I like to talk about likely to have a problem of $xxx,xxx or more (10X the amount of the money I have to make, or more; 20X is better)

Day 2: Call to reach decision makers at those companies. 3/4 of the dials made on average won't reach a DM who can talk to me today; so I expect to have 50 qualifying conversations. Out of those 50, a conservative number is for 1 in 10 to be interested in talking further to me after qualifying. So that leaves 5 solid prospects who are qualified for what I offer.

Day 3: Close just 1 of the 5 in the second conversation now including any other stakeholders. This is pretty straightforward since their $X investment is making or saving them $10X+. Collect my up front payment. Start fulfillment. (This could have occurred on Day 2, if I found a client who was ready to go and was decisive; but I'm not banking on that.)

Yes, there are other ways to accomplish this, but you asked how *I* would do it.

Advantage: speed in having conversations. I don't have time to wait for email exchanges and other baloney.

Disadvantage: having to talk to people. Most people don't have a clue how to prospect by phone, and say they don't like it because they are lousy at it.


Are you really in this situation?

Wait for his arm to get tired or fall asleep. That gun would start feeling heavy after a few hours. Then I'd FB my friends to call the cops. I'd take pics, maybe even video of the takedown. Let the news etc get ahold of the story, let it go viral, and then follow up with a webinar etc to revel the secret to making money this guy wanted so bad, he put a gun to my head.

What I would do.... renegotiate everything possible to buy you more time to allow for fluctuation and variance in results of any prospecting or lead generation method.

The biggest issue though... do you already have some money? With Adwords, I know if I spend X amount I get a 250-300% return. Combine that with cold calling and cold emailing, you have a pretty good chance.

Easiest way for me to raise money fast is with existing clients. For example with a bunch of clients on a monthly subscription I would offer them a 25% discount for prepaying the next 3 months of that subscription. It is borrowing from Paul to pay Peter but it works easily and quickly.

If you do not have something like that next easiest is selling something else to people that have bought before. It is always easiest to get money from people that have given it to you in the past.

Finally if I thought my existing contacts would not bite (though I cannot imagine not being able to craft something of interest to prospects I already know and have bought from me) would be referrals from existing clients.

Can't get referrals but have a proven track record go to the exact same types of clients that are non compete. For example if I built a marketing presence for a roofer in my city I would shoot a camtasia screen capture showing what I did, the results I generated by actually showing leads submitted etc.. then email roofers in other cities with a time limited offer. I would explain they are getting a deal because I am NOT re-inventing the wheel. I would tell them I will only do one roofer and I have made the offer to many so first come first served. I would tell them they can feel free to contact the existing client if they are ready to buy and just want to verify I am for real.