Client Getting Bait: Example of how to land Big Ones

Lol cool. I like it.

And just as a side note for newbies who might wanna try something similar:

Make sure you know your numbers before you try something like this.

At a minimum you want to have a fair idea of what your minimum conversion should be, and know your average lifetime values.

That's how those time share people get away with giving away full holidays. That know they'll convert enough to make a profit.

Knowing your numbers, and having a good lifetime value allows you to be really creative with your marketing.

Thanks for the post Ewen.

I once heard a speaker tell a story of sending a very nice wood stand that held three autographed baseballs in it, each with a plaque below that had the name and vitals of the signatory above, each a beloved major league ball player.

The catch (pardon the pun...) was that only one of the baseballs was included.

The accompanying letter stated that they would get the 2nd autographed ball with a meeting to discuss their services. And the third autographed ball upon signing a contract.

Pure brilliance.

I've seen this with remote control helicopters.

If you can get toys like this for a low investment, it can make a great tool to generate callbacks.

Say your cost is around $30 to get the toy wholesale. Then you can use a nifty method I saw in a WSO to guarantee its delivery, if the prospects are local, for about $10/hr instead of racking up FedEx fees. The copy in the message doesn't even have to be that good--most people will want that controller.

All these are for is to get you conversations. Not sales. They are icebreakers. So if you stick with it, you will start to develop some numbers: how many of these do you need to give out to get enough conversations to make a sale? How much does that cost in total?

Your offer needs to cover your cost of fulfillment, profit, taxes, and this icebreaker total. It might take you 20; that's $600 + delivery fees right there. Say $1000 to get and deliver them all. The price for your offer must pay for that whole $1000 plus all the other costs of doing what you do, or you will lose money.

It's easy to get into the thinking of "This only costs me thirty bucks!", but that is wrong and your business will become a money pit.

The radio commander would have been free even if the customer didn't purchase the american express card?