Offline - Company with 500,000 people in front every day. How to sell more? How to get attention?
It is located in a Bus Station (metro + bus).
I am planning to use:
1. Radio (there is a radio in this bus station)
2. Pamphlet
3. Each day of the week promotions for 2 or 3 categories..
4. Gifts for people who fill a register. Maybe a pen or anothing cheap thing.
5. Sign resellers (they will work to sell and get comissions)
6. Create a large puppet (mascot) to walk among the people.
7. Use beautiful girls to talk to people about the promotions of the day.
I am talking about 500,000 PEOPLE walking in front of a company, ok?
People are there almost every day. They work, right? They need to pass by there.
What do you imagine I can do in this case?
This is the BIGGEST offline service I got and I really want to make it sells a lot. More sales, more comissions to everyone.
Suggestions?
Update:
I will insert a few pics to give a better idea of the place.
The bus station has not a REAL radio, but a System of Sound (speakers) with music and where you can hear adverstisements.
People in the line, waiting for the bus, will be hearing the speakers.
Please take a look in the Attached files.
There are 4 streets near the Bus Station where I imagined to use Banners to people inside the cars read the promotions.
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