Pricing on Website for Videography Business
Should I post a specific introductory price for my videos on my website?
My videography business will focus on creating short videos for the web, whether it be for video content marketing or a business online commercial. The internet marketing company I currently work for recently gets 750 for most projects - with one hour on-location shoot time and 6.5 - 11 hours of editing (we have lost money, yes.)
Most of my clientele will be small to mid-sized business owners. I feel having a set price will attract more business and will also ensure they understand an appropriate starting point for a project...I think 750 would be a good starting point for me.
Also, I will be working closely with local marketing agencies. Many of our marketing agencies do not have their own in-house videographers. I hope to fill in the gaps for video work.
I feel like I should start out by offering a consistent product at a consistent price will allow me to upsell bigger projects or more projects in bulk.
What are your thoughts?
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