Marketing Campaign Ideas

What's your new business???

Mugs, they're more likely to use it on a daily basis and much more durable. Shirts will fade and after a few wears generally donated to Goodwill.

Agree. I'd prefer mugs. Make it memorable otherwise people will not use it.

I'd go with T-shirts. If your aim is truly for promotional purposes, people wearing them can go places, raising awareness of you brand/company. Have an awesome design that people would wear (and which others would admire) "Hey, where'd you get that shirt?" reaction.

Anyway, what kind of business are you promoting?

Thanks guys I was also thinking about mugs. My doubt is very clear now.

What am I, chopped liver?

T-shirts could be great marketing strategy. People who will wear it will be your walking advertisements and I guess it would offer more visibility than mugs.

Honestly? I don't think I'd do either. But it all depends on how you get the products in their hands. Is it a trade show? Seminar? Are you going door to door with your mugs? (okay... don't do that).

Personally, the only promotional product i've ever kept, actually came from a client of mine. It was a high quality metal pen - with an LED light on one end, and an rubber tip on the other end to use on a touch screen. How effective they are in the real world? Who knows... All depends on your approach.

It will be really difficult to complel attention with mugs and T-shirts because it's an old method. Of course it works sometimes, but maybe you should find something more offbeat like drop cards

Both are useful and helpful at their place for promotions.Mugs can be given as remark of gift or memory while T shirts will be useful in marketing brand name also as people used to wear them while visiting to different places, we can also gift them to near and dear ones which will indirectly increase the customer awareness about the brand and product.Both are useful and helpful at their place.Mugs could be given as remark of gift or memory. Tshirts would be useful in marketing brand name also as people used to wear them while visiting to the places, can gift them also.

Before I can offer up suggestions I would need to know what kind of new biz it is? Whose your target market? And a host of other questions....<like marketing budget...don't answer that> this is just what I would ask a potential client.

But honestly I wouldn't do either one of these personally. There's just better marketing methods that will give you a better ROI than this strategy you are thinking about.

The only way I would go with this method is if I was in the promotional t's mugs biz...other than that I'd use those marketing dollars else where that would provide me a better return.

I don't think I would ever wear a shirt that had like an HVAC company or something on it. There would have to be a reason, like, they employed me or something. So unless your shirts shoot fireworks or pass out free coffee, or appeal to a targeted demographic then I would say shirts will just sit in closets unless worn by employees. Even then, are the employees out and about? Doing trade shows? Will going about their jobs expose your business by them wearing the shirts? Is the shirt design so coveted by your target demo that they buy the shirt just to buy it and show it off? Cuz then you could just be in the shirt printing business...

I have a personal opinion as a "professional" that says, basically unless you have cash to blow on a "cool to have" category item like mugs, shirts, pens, etc... then use your money more wisely. I wouldn't ever expect a pen or mug to get customers. It's really far out into the branding area of marketing. Brand Recognition = Sales, only when your product is also super easy to buy, everywhere they go, there your product is too.

ya, it depends on the business!

my niche is nightlife, so 19-25 year olds... they would NEVER want a mug... even a cheap shirt would be lame. SO I went and bought lanyards. they use them with their keys at university and advertise my brand all over the place =)

SO make sure your audience would use it, don't always just go for the same ol 'i have a hundred of these mugs or pens or pyjama never where it out of the house t shirt' =)

I think there are way too many questions to be answered before one of those two things can be picked. Who is your audience, where and how are you distributing them, etc.

Honestly, I would not take either... and most promotional t-shirts I get, I have worn a couple times and donated them and when I have worn them, it is hardly ever out of the house. That coffee mug, unless its a travel mug is most likely not making it out of the house... and even if it does it will most likely sit on a desk or in the car...

I have kept and used all over the place the click pens with a stylus of sorts on the end... but I could not tell you who is promoted on them. I am almost positive no one has ever picked up the pen and been like who gave this to you its awesome.

So that is something else to consider. Even if it is used and brought out into public how much publicity are you actually receiving from it?

offline marketing is outdated process but still it works but i recommend you use online marketing as it helps to market in bulk and the new things like text business messaging helps to increase business nowdays.... must try my friend....

Hi everyone,
I am MBA student,and i need your idea on a new marketing plan i am working with my class group on a real business who wants us to develop a successful marketing plan. This business is a Photo-book industry online, like shutter-fly, Pikasa or similar businesses and main source of revenue is based on # of subscription charging customers monthly service fee from $10-30 based on subscription type, they have an account online and they add/share pictures with others. They can organize pictures in albums and they can select the pictures they want to create and print a photo-album at the end.
You may ask that people can find this service for free from other competitors but this is not like other businesses because the idea behind this is to create a genealogy family tree so the people will have it and be proud of their family and show this to grandson etc. We are developing some new goals, new services, but still what we are developing is not enough to make this business a successful one. As per today business has 5 subscribers and has been in this business for more than 5 years, so the chances that this business has to grow are limited, unless we make some fundamental changes.
In our first meeting we suggested him to create an app on IOS or Android because he is IT engineer, change the way he charge his customers and offer complementary free cloud space (5Gb) for every new account, update website layout, adding new feature and make it more friendly.
Your valuable ideas will be greatly appreciated, please let me know what do you think or what can we do to help his business.
Thank you in advance,