Thoughts on my new website to capture leads

Hi there

I’m no expert but these are a few things that immediately hit me.

The website header/logo area is far too large, it is just not necessary; nobody cares about the name of your business that much that you need to have it take up around 110px height by around 900px width.

Relating to the above, where is your clear benefit driven headline? Is it that unassuming text that’s a 3rd of the way down the page: “are you getting the leads you need from the internet?”

I would change that headline to something more impactful and move it right to the top of the page.

If this is a landing page for a PPC campaign I’d remove the menu options. Do you want people to peruse through pages of your website and forget why they even clicked on your ad, or do you want them to fill out the contact form immediately?

Regarding the contact form:
It says “leave your details and someone will contact you shortly”. What is the prospect supposed to be leaving their details for? You have not made it clear the purpose of filling out the contact form. It just looks like you want to harvest data from people with no clear reason why the prospect should leave their details or what they’ll get in return.

Never use “submit” as text on a submit button. Think of much more benefit driven titles like “get more leads now” or “request consultation” things like that.

I personally wouldn’t put the contact form on the right hand side of the page if it’s a PPC landing page. I’d always put it on left hand side.

Please don’t neglect the fact that people read a web page in an “F” shape. It’s proven. The most important info should be on left hand side of the page, not “buried” over on the right hand side.

Those are the items that immediately hit me. Overall I'd say the page just looks a little confused and it is poorly designed. You don't appear to have any clear defined actions that you want the website visitor to take. I think you're smart enough to make the changes and reap the rewards however.

Here’s some great guidance on landing pages:
The Most Entertaining Guide to Landing Page Optimization You'll Ever Read - Moz

A 50-Point Checklist For Creating The Ultimate Landing Page | Unbounce

35 Beautiful Landing Page Design Examples to Drool Over [With Critiques] | Unbounce

Hope that helps

Excellent inputs by @Kmalo above. I would also add here that the color scheme can be improved further, does not come across as very professional on first look. Sorry if this sounds rude.

Having "Just another Wordpress site' as your site description is not very confidence building.

Additionally, there's a multitude of typos, instances of poor sentence structure and missing punctuation. If you can't write generic copy at a 5th grade level, no one will hire you for anything.

Cheers. - Frank

P.S. Why not make your text black, so people can actually read it? :-)

Everything about this page is wrong. It's a joke.

Go to leadpages.net and go through their stuff, webinars and such. They already have landing pages that have been proven to work over billions of clicks they've tracked for their users.

This course will help you, alot as well. https://www.facebook.com/ryandeiss/p...90224377657757


They get up to 60% convertions, or at least 35% conversions just with that 3 step set up.

You actually have a good service to sell. But if you were creating landing pages like that for clients with your ppc pages, then you're just ripping them off, and causing them to spend their ad budgets with most of it going to waste.

It's not that hard to get up to speed on landing pages and conversion optimisation. All the work has been done for you by others who have invested millions.

Don't try and DIY it on the cheap. That's what most warriors do and why their end product is almost always so lame compared to the professional way of doing it.

Thanks for all the input guys a tough pill to swallow however eating humble pie and learning more is what life is all about. And you have all taken the time and the effort to answer me which is amazing thank you will be implementing changes based on suggestions given here... For our current clients we do create landing pages and like I say we have done very well for some competitive niches which shows the competition and expertise here in South Africa is highly sub standard and we have a great foot hold to improve and grow ... thank you again hope to come give some feedback soon and cast my website before the scrutiny of the masses.