13 replies
Hey all!
Such amazing info on this forum, thanks for all the great threads and discussion.

For anyone that know's me, Im in the nightlife niche. So marketing and branding agency to the clubs. Super fun. My biz does everything from digital and marketing work for them, to actually producing and promoting concerts/events.

As I expand my biz to more consulting and IM style work in this niche (helping others do what I do in their area and cash in, and also consulting clubs from a far instead of having local clients and going in all the time) - I had a thought about local lead generation across North America for them.

I realize sites like Open Table do well with restaurants... how would you approach an easy lead gen biz with bottle service reservations? Every nightclub website has their own email form and phone number for reservations (much like every restaurant), but Im wondering if its worth exploring the idea of one central (or high SEO) lead gen approach in each city and pass over the calls. Just like many of you are doing with plumbers and lawyers etc...

Hmmmm!
Any ideas or thoughts on crushing the dream appreciated LOL
#generation #lead
  • Profile picture of the author misterme
    It sounds good. I like that it's targeted. I think you should do a small test to see what the sign up from consumers is like, because it's going to all hinge on that.
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    • Profile picture of the author savidge4
      Seriously dude.. get the app built yesterday! and go silly with it. Chances are probably better than good, that could be bought out in 6 months easy if done right.

      And seriously.. delete this thread! QUICK ( for once someone gave TO MUCH information! )
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  • Profile picture of the author Underground
    You're on the right track for sure. Create the app. Create the service. But try to avoid thinking it will be fast or easy, but if you focused on that area, it's a gold mine if you get committed.

    If you can get leads in, in that area, and build your own assets, you'll be onto a winner.

    I was looking into that model earlier this evening. I was going to buy Local Leads Empire from themezoom and was watching a webinar about the same kind of model you're talking about earlier.

    But for me that model is a bit further down the road. I had an epiphany about how to make all my previous ideas fit together that have been occupying my thoughts for a year or so without connecting (that's why I said at the start of this thread, things won't happen overnight) and now have the knowledge and knowhow to make them work in tandem and set up for growth and success.

    But, maybe if you have the money to invest in your education, these guys will help you fast track such a model where you build your own assets to generate leads and then sell them yourself.

    Local Leads Empire Free Webinar Replay | Network Empire

    Nothing worse than having a great idea you know will fill a gap in the market and make money and be all keen to jump in and invest only to realize there are many gaps in your knowledge that will prevent you from success till they are filled. So a I'd strongly suggest getting the right education and structure on how to set it all up successfully.

    Good luck.
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  • Profile picture of the author partyfavor
    hahah thanks for all the info guys!

    Savidge4, yea I do think it is a gold mine. and being in this niche I have all of the connections already to make it happen (and insider knowledge of how the consumer thinks). Just need to build the local sites and start advertising them. generate starter leads and then sell them to the local nightclubs.

    could be lucrative if I can expand across the country, and then some.
    =)
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    Nightclub + Bar Marketing Expert. Author.
    Producing Live Events, Digital Creative Agency to Nightclubs, Marketing Consultant to Nightlife Industry. (http://lavel.la)

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    • Profile picture of the author savidge4
      Partyfavor,

      You want to make a run of it. develop with NATIONAL in mind. Seriously an idea like this implemented on a local level to start will get scooped right from under you.

      Get yourself a hella good web designer that understands and is capable of implementing Silo Architecture and go man.

      Start in your area signing up bars, and work out from there. I would target the liqueur distributers as a point of contact to get into clubs.
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      • Profile picture of the author joshril
        Originally Posted by savidge4 View Post

        Partyfavor,

        You want to make a run of it. develop with NATIONAL in mind. Seriously an idea like this implemented on a local level to start will get scooped right from under you.

        Get yourself a hella good web designer that understands and is capable of implementing Silo Architecture and go man.

        Start in your area signing up bars, and work out from there. I would target the liqueur distributers as a point of contact to get into clubs.
        I agree with Savidge here...

        This is a great concept that has some serious legs...

        I know more than a handful of people that could benefit from something like this.

        Go... go... go!!
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        • Profile picture of the author MRomeo09
          There was a shark tank episode about this about 3 years ago.

          Miami-based Al Nelson pitches EZVIP.com on ABC show Shark Tank | miami.com

          Also found this thread discussing it: http://forum.talknightlife.com/viewt...hp?f=3&t=17694

          Again, another idea that sounds good on paper but in reality... not so much. With Mark Cuban investing in him, he still only has maybe 25 clubs in Miami and Las Vegas after three years. Wouldn't you think if it were so hot, that clubs would be lining up to get started? You're telling me Mark Cuban can't get this rolling?
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          • Profile picture of the author savidge4
            Originally Posted by MRomeo09 View Post

            There was a shark tank episode about this about 3 years ago.

            Miami-based Al Nelson pitches EZVIP.com on ABC show Shark Tank | miami.com

            Also found this thread discussing it: View topic - Miami EZVIP.com Backed by Mark Cuban - Miami Night Club News: From the Source

            Again, another idea that sounds good on paper but in reality... not so much. With Mark Cuban investing in him, he still only has maybe 25 clubs in Miami and Las Vegas after three years. Wouldn't you think if it were so hot, that clubs would be lining up to get started? You're telling me Mark Cuban can't get this rolling?
            Not so sure an article dated Jan 2012 or a link to a forum with the last bit of activity in the same month Jan 2012 is really a good representation of the validity of the idea. All we know for sure given the 2 pieces of information is that he did make deals with Clubs in Vegas and Miami.

            But... if you happen to look at articles such as Shark Tank Success Stories: EZ VIP Update
            You would see that as of August last year, they were making money and considering they didn't "Launch" till May of 2012 that is not so bad!

            Interestingly enough, they never got past Miami and Vegas.

            So yes, the model DOES appear to work, it simply has never really been pushed at the national level. most EVERY decent sized town has a club that does bottle service!
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  • Profile picture of the author Underground
    Didn't realize your were an expert already. Even have your own book. You'll kill it.

    But yes, look to make it nationwide like Savidge said, and make sure you crack making great sites (you could even clone establish lead gen sites in other areas - there's a firm of German billionaires where all the do is clone and rebrand majors sites like Zappos or big commerce sites http://www.businessweek.com/articles...e-copy-machine), and then include how to structure your sites with silo architecture.

    Again I'd recommend themezoom and their domain web studio for that.

    Just bought it for a big authority site I'm creating in a city wide local space.

    You can set it right from the start.

    I tried to launch a big local site ages ago as I know you can make a killing and others are and jumped into assuming I knew what to do to build it, and i knew a fair bit. Here I am a year later just figured it out and how it all ties together to build big sites that can get a lot of traffic and exposure on the web without costs killing you.

    That's why I'm making the themezoom and domain web studio because those guys are doing it like noone else and they'll definitely help you get your idea launched better than nearly anything else.
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  • Profile picture of the author partyfavor
    Thanks for the info Undeground!
    While im definitely an expert in the nightlife space, I'm very much learning these cool new ways to make revenue (like locals lead gen sites).

    Agreed, going national is where the huge money can be made. Can implement local pages for each city and lead gen + rent the leads to a club. Can really be lucrative.
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    Producing Live Events, Digital Creative Agency to Nightclubs, Marketing Consultant to Nightlife Industry. (http://lavel.la)

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    • Profile picture of the author savidge4
      Originally Posted by partyfavor View Post

      Thanks for the info Undeground!
      While im definitely an expert in the nightlife space, I'm very much learning these cool new ways to make revenue (like locals lead gen sites).

      Agreed, going national is where the huge money can be made. Can implement local pages for each city and lead gen + rent the leads to a club. Can really be lucrative.
      I would say SCREW LEAD GEN and go right for the booking engine. just like Open Table. Build it, let the bars across the nation sign up.. takes all the work out of it. on the back side you have a members only area where you promote your own personal services. come on now.. THINK BIG HERE.

      YOU could be the NEXT Jon Tafferty!
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      • Profile picture of the author partyfavor
        Originally Posted by savidge4 View Post

        I would say SCREW LEAD GEN and go right for the booking engine. just like Open Table. Build it, let the bars across the nation sign up.. takes all the work out of it. on the back side you have a members only area where you promote your own personal services. come on now.. THINK BIG HERE.

        YOU could be the NEXT Jon Tafferty!
        ahhhh I LIKE THAT
        Hmmm, I think I need a team.

        and I do know Jon well =) I think we are the only two nightlife focussed consultants in North America right now.. everyone else are promoters, don't think bigger and do actual re-build, reno, full management change up etc lol.
        and actually he really targets bars and restaurants, while I do more nightclubs. great niche, and lots of money to find =)

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        Nightclub + Bar Marketing Expert. Author.
        Producing Live Events, Digital Creative Agency to Nightclubs, Marketing Consultant to Nightlife Industry. (http://lavel.la)

        TV Host: Interviewed Lady Gaga, Tommy Lee, Richard Branson, Deadmau5, and more.

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  • Profile picture of the author partyfavor
    Yes. I'm familiar w the ezvip site, and yes he stopped at Miami and vegas (the Kings of nightlife w bottle service).

    With that said, it's a tiny bit different. That model 'buys up' un reserved booths and tries to book them at discounts. So there is a lot more daily leg work in finding what inventory is avail. Probably why he stopped at two cities. The man hours are huge.

    In my concept, it's more of an open table idea where venues work at their own listing and reservation details. And like mentioned here, go across the country.

    Plus, I don't necessarily take an older and similar business as the be all end all of its success , while it is still operating, but 'sort of been done and not national', that doesn't mean th next guy with connections in th nightlife space and that who knows what tweak can't take it to the next level. Look at Friendster then myspace then Facebook. All 'the same' but in the end the third one dominated.

    So can it be done and really really succeed. yep. Is it a ton of work, yes probably lol.
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    Nightclub + Bar Marketing Expert. Author.
    Producing Live Events, Digital Creative Agency to Nightclubs, Marketing Consultant to Nightlife Industry. (http://lavel.la)

    TV Host: Interviewed Lady Gaga, Tommy Lee, Richard Branson, Deadmau5, and more.

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