Google or Adcenter for local biz?

by Tony M
2 replies
  • PPC/SEM
  • |
Just wondering what you're thoughts are
on using a PPC network for a local business...

... And if anyone would be so kind to happily
refer me to a course on the subject.

Thanks,

--Tony
#adcenter #biz #google #local
  • Profile picture of the author cheeta.admin
    I use adengage and comfortable with them, after google
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  • Profile picture of the author ppcmanager
    Adwords, as it offers lot more exposure than Bing atm.

    But local adwords campaign CPC's are getting expensive, so make sure you have a good campaign structure, work on your Quality Score optimization and use relevant ad extensions like Call Extension, Location extension etc.

    I would not recommend trying out the Adwords Express though, which incidentally is a product developed by Google especially for new, local adwords advertisers.
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