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Get search terms other than by the report? (adwords)

by iwiber
13 replies
  • PPC/SEM
    • |
Hey guys,

I'm pulling my hairs, I want to know the search term used to visit my website from adwords. I know gg has changed their policies, I was hoping to get it by the valuetrack but I get only the keywords not the search terms..

The goal for me is to know, which search terms my leads used to contact me, I know I could use the conversion but it's not possible in my system, so I was hoping when someone email us to add the search term in the email.

If you have a clue let me know!
Thanks
#adwords #report #search #terms
  • Profile picture of the author CpvTrafficPro
    Go to the keywords tab

    Then click the details button & select all.

    That will show what people are actually searching
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    • Profile picture of the author iwiber
      Originally Posted by CpvTrafficPro View Post

      Go to the keywords tab

      Then click the details button & select all.

      That will show what people are actually searching
      I'm aware of this feature it's not what I'm asking.
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  • Profile picture of the author CpvTrafficPro
    Originally Posted by iwiber View Post


    The goal for me is to know, which search terms my leads used to contact me, I know I could use the conversion but it's not possible in my system, so I was hoping when someone email us to add the search term in the email.
    Thanks
    Since you "cant" use conversion, the only thing I can think of is using a custom php script like the one found here Grabbing the referrer search engine keywords for a site
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  • Profile picture of the author CpvTrafficPro
    further down the page. You can definitely use PHP to make this happen. The example may not work perfect but that where "WORK" comes into play

    <?php /* contact.php */ session_start(); $engine = ''; $search_keyword = ''; $data = get_keyword($_SESSION['my_referer']); if($data) { $engine = $data[0]; $search_keyword = $data[1]; } $message = "SOME MESSAGE HERE\r\n"; $message .= "Engine : $engine \n"; $message .= "Keyword: $search_keyword \n"; $headers .= "From: test@test.com ". "\r\n"; $headers .= 'Content-type: text/html; charset=iso-8859-1' . "\r\n"; mail("admin@test.com", "Test Email", $message, $headers); /* Make sure you reset the referrer session variable */ unset($_SESSION['my_referer']); ?>
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  • Profile picture of the author CpvTrafficPro
    If you do not know how to do this, you could find a programmer on freelancer.

    Best of luck
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    • Profile picture of the author dburk
      Hi iwiber,

      As you have obviously discovered, the search terms are now encrypted in the URL referrer string, so that option no longer exists. The only workaround I have found it to use your Search term reports to gradually add each search term that triggers your ads as an exact match and phrase match keywords, which you can extract from the URL.

      While it is far from perfect, it does allow you to capture the correct data for ~95% of your conversions, or more, depending how long you have been working on it. This is something you ought be doing anyway. I was already adding all known search terms to ad campaigns anyway, so it wasn't any extra effort for me.
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  • Profile picture of the author wbakhos
    Hi iwiber..

    You may want to expand as to where you are looking for this data. Yes its available in Adwords.. its available in Analytics if you link it up to Adwords..

    More info is really needed here in order to help you. What platform are you using to view the keywords? Who is managing the campaign? Screenshot?
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  • Profile picture of the author iwiber
    As you guys know, the search terms are available 48 hours after in the adwords admin panel. What I'm trying to find out is if there is any way to get the searched term of a click in real time since now it's encrypted.
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    • Profile picture of the author dburk
      Originally Posted by iwiber View Post

      As you guys know, the search terms are available 48 hours after in the adwords admin panel. What I'm trying to find out is if there is any way to get the searched term of a click in real time since now it's encrypted.
      Nope, you used to be able to get it from the URL referrer string parameter, however when Google Search went to secure protocol URLs that data is now encrypted and no longer available in real time.
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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      • Profile picture of the author iwiber
        Originally Posted by dburk View Post

        Nope, you used to be able to get it from the URL referrer string parameter, however when Google Search went to secure protocol URLs that data is now encrypted and no longer available in real time.
        That's so bad that there is no way, was so useful for optimizations.
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        • Profile picture of the author dburk
          Originally Posted by iwiber View Post

          That's so bad that there is no way, was so useful for optimizations.
          Hi iwiber,

          Yes, I agree.

          While not as convenient, you can do as I prescribed, add exact match keywords that match the search terms found in your search term reports. In time you can capture most of that same data, it's just more work and takes bit longer to get there but it does allow you to capture the majority of that data in a way that it can be used in real time.
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          * Get Results - Outsource Your PPC Management |
          *           Don Burk Advertising & Marketing - www.donburk.com

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          • Profile picture of the author iwiber
            Originally Posted by dburk View Post

            Hi iwiber,

            Yes, I agree.

            While not as convenient, you can do as I prescribed, add exact match keywords that match the search terms found in your search term reports. In time you can capture most of that same data, it's just more work and takes bit longer to get there but it does allow you to capture the majority of that data in a way that it can be used in real time.
            Good point
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