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Real Estate PPC: Couple Questions

by bkyle1991
6 replies
  • PPC/SEM
    • |
Im seeing PPC as the most viable answer to juice up my families real estate company by getting them more leads.

There are companies out there like my uncle uses; tigerleads, boomtown etc that make a website to search properties(called an IDX) then they send paid traffic to it to catch leads. They charge $2000-2500 with about $1000 supposively being ppc costs. OUCH!

Even with the huge costs^^^ those I know using it are killing it with the 50-70 leads the management companies get them. The leads must be somewhere around $23 or so Im guessing.

Is there anyways to see what keywords these companies are using? I know there are some keyword tools out there, but Im guessing that ppc is different???

My parents have an IDX website(pulls mls listings so people can search). As for keywords I have a few from a brian mkinley course, I can come up with some and outsource the rest of the research via oDesk perhaps.

Bing, facebook and adsense are still golden right? I should just focus on targeted keywords to drive costs down in order to beat competitors through doing things cheaper. Keywords, keywords, keywords right?

Is there a great paid course or youtube series to watch? I will be going to teach overseas once done with my bachelors so I am wanting to set this up for my parents since they still do print ads!


Any tips or suggestions appreciated, thanks!!
#couple #estate #ppc #questions #real
  • Profile picture of the author Fadiz
    Try using any of these tools to find keywords your competitors use and simply run some adwords. Some IDX providers give you ugly iframe type property search and that's no good, you'll never get high ROI on that so make sure you got good property search think trulia/zillow
    #1 Keyword Software & Keyword Tool for Keyword Research & Tracking
    SEMrush - service for competitors research, shows organic and Ads keywords for any site or domain
    Search Marketing Research & Tracking | SpyFu SEM Tools
    Good luck
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  • Profile picture of the author LucidWebMarketing
    You don't need tools to tell you what keywords others are using. They will be the same that you will be using. Your business is real estate so your keywords and theirs will be things like "real estate agent".

    Having done an Adwords campaign for an agent, $25 to $30 per lead is about right. So you can hire those companies to do it all for you, do it yourself or hire a PPC manager.

    Advantage to the first is you have the web site built for you. They also supposedly know what they are doing. Disadvantage is if you pay a fixed monthly price, the PPC portion may be a fraction of the traffic they may be targeting. They won't spend $3k on PPC if you pay them only $2k. So you may be losing out on potential clients.

    Advantage to doing it yourself is that you have more control over budget and can manage your PPC spend as you see fit as well as have creative control. Disadvantage is time and learning curve. You may lose more at first as you learn.

    Advantage to PPC manager is you have more time to yourself, also have control over budget. Your manager, especially if he's done real estate before, should get you good leads. He could also advise you which the companies you mention may not do. Disadvantage is that you have to pay him but this may be worth it considering the time you would have to put in yourself and potential savings by having a pro do it.
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    • Profile picture of the author dburk
      Hi bkyle1991,

      As Lucid stated, you can purchase leads from a lead broker, hire a PPC Manager, or do it yourself.

      Since you are in a highly competitive niche, the skill level and time needed to dedicate to managing your account is not a trivial amount of investment. That is likely the reason that your uncle and many others in this niche purchase leads from the lead brokers. Unless you are prepared to dedicate a significant amount of your time to learning and managing your PPC campaigns you will be better off not doing it yourself, which leaves the lead brokers or hiring a PPC manager.

      The advantage of going through a lead broker is that you can purchase just what you need and not have to learn and continually manage the campaigns. The disadvantage is that you are paying a premium for the leads, and in most cases you are not the exclusive recipient of the lead. Most lead brokers resell the exact same lead to many agents, and you have to fight for the business.

      The advantage of hiring a PPC manager is that you own the leads, they are not shared, and you can control the marketing message and build your personal brand. You may also apply marketing strategies that exploit your strengths against the weaknesses of your competitors. The disadvantages are that you are relying on an individual, or agency that may, or may not have the experience and skills to compete effectively in your market, and that you are competing in a niche against lead brokers who typically are able to get more value per lead by reselling the same lead multiple times.
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  • Profile picture of the author jewelraz
    You can start learning about Google Adwords: https://support.google.com/partners/...#topic=3110975

    It will be very helpful for your business as most of your competitors are already using that platform. Moreover, you can get access to many free tools from which you can find out the potential keywords as well as monthly search volume for those keywords. Besides you can create text, display or video ads by using adwords. Moreover, you can track everything and manage everything by yourself.
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  • Profile picture of the author yoangov
    Use SpyFu to get your competitors keywords. And the statement that you are using the same by LucidWebMarketing is not correct. Usually a simply SpyFu search can get you additional 10-15k keywords without research. It was like $70/m or something
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  • Profile picture of the author amitsankhala
    if you need help relate to PPC you should contact good SEO company.they will give you the good ideas about your PPC.
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