Common Pitfalls with Paid Search Campaigns
- PPC/SEM |
I'm putting together a report, and want to hear your feedback on the common pitfalls that I may have missed.
Right now, I have the following on my list:
If you have any more items to add to the list, I would love to hear from you.
Right now, I have the following on my list:
- not casting the net wide enough with long-tail keywords
- not monitoring the performance often enough
- not stopping the campaign quickly enough to fix critical problems
- not optimizing the customer experience after clicking on the ad
- not tweaking the ads regularly enough to improve quality score
If you have any more items to add to the list, I would love to hear from you.
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