PPC Courses

Thanks, I'm going to check the link now. Much appreciated.

Thanks for the tip!

Jan, thanks so much for the tips and great resources! I will be reading up on some of it today. Cheers!

Hi Jan,

I think that could have been said about the material AdWords used to have on their website several years back, but not true today. Perhaps you should take a fresh look at the materials they have produced over the past year, I doubt you will feel that way about the immense value of their latest learning material.

Over the past few years AdWords has done a remarkable job of developing accurate and useful resources and educational materials for learning PPC advertising, not from the perspective of a company that wants to trick advertisers into spending money wastefully, but simply the truest most essential information for the benefit of the advertiser.

While it is true that some of the most advanced strategies for highly competitive marketing plans are not going to be found in their course material, you will certainly need to learn how to master the basics, and then the intermediate techniques before attempting the advanced techniques.The AdWords courses and training resources will get you most of the way there, and IMO should not be skipped.

Hi chentong,

I totally disagree with the premise of your assertion. As someone that has been running an AdWords agency for the past 11 years I have to say that your premise, as implied, is totally baseless. I am usually the first person to point out bad advice coming from AdWords, or anyone else.

Most of the best advice that I have seen disseminated on PPC advertising has come from a single source, AdWords Help Center. Those other course and materials are either incomplete, outdated, or just plain wrong. The AdWords course material is relevant and accurate and covers all the important fundamentals. Their Webinars and videos take you even deeper into best practices and techniques. It's up to you to choose how deep you want to go in PPC Marketing.

One of the very first things they teach is how to control your budget and the proper procedures to find and stop wasting money on poor performing keywords and ads.

I challenge you to find and show us examples of bad advice coming from their help center. I am not saying it doesn't exist, just that you would be hard pressed to find a single example.

I agree that AdWords has really stepped up the pace of innovation since the Enhanced Campaign upgrade. They promised their new platform would allow for faster improvements and innovations and they are actually delivering on that promise.

The AdWords platform has now reached a level of sophistication that full time specialists are needed to compete. It has forced my agency away from the general AdWords specialist model of management, where a single highly trained PPC manager handles all aspects of a campaign, to a team management process.

It now takes a team, where each member is trained and specializes in a subset of campaign management skills, to succeed at the highest level of competition in PPC Management. Following Adam Smith's principle of division of labor we are able to dramatically improve the effectiveness of our campaigns and crush our less sophisticated competitors.

I must admit that I too felt as you, that I just didn't have time to learn something new every week. At first I was waiting weeks before diving in and testing new features, looking at it as a burden more than an opportunity. Finally, I have embraced the new pace of innovation and have a regularly scheduled conference with my AdWords rep to get a heads up of what is coming so that I can be the first to use it to whip my competitors into submission.

Marketing is like warfare and AdWords' new innovations are like new weapons of war for the Marketing Warrior.

Thanks Solarwarrior. I read through your thread on Bing a couple days ago and found it quite informative. I appreciate your contributions as I read most of the things you post. They seem to be quite direct, to the point, and useful.