6 replies
  • PPC/SEM
  • |
Hello all,

What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?
#pfi #ppc
  • Profile picture of the author Daniel Thomas
    PPC is an advertising model in which an advertiser pays a webmaster/publisher/site owner when an ad is clicked. This model is used to drive traffic from the publisher websites to the advertiser website, and for each click on the ad the publisher gets money.

    PFI - is when you pay to have a website listed in a directory like yahoo
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  • Profile picture of the author ankushkohli
    PPC stands for Pay-Per-Click in which advertisers pay fee each time one of their ads is clicked and

    PFI is more like paying for a web site to immediately be considered for indexing.
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    • Profile picture of the author dburk
      Originally Posted by ankushkohli View Post

      PPC stands for Pay-Per-Click in which advertisers pay fee each time one of their ads is clicked and

      PFI is more like paying for a web site to immediately be considered for indexing.
      Dude, you are digging up a bunch of old threads in a rather obvious attempt to spam your signature links.

      Why don't you spend a little time and try to contribute something of value to this forum rather than pollute the forum with your valueless signature spamming campaign.
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  • Profile picture of the author TomWest
    PPC is much like advertising, and are those links that come up when you enter a keyword in a search field. Also known as sponsored links or recommended links, the advertiser pays a fee to the search engine every time it is clicked on. PFI is more like paying for a website to immediately be considered for indexing.Using PPC and PFI can significantly increase the number of visitor you get.
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  • Profile picture of the author HayleyS
    PPC measures the amount of money that you need to pay based on how many people have clicked on your advertises, while PFI pays for a website in order immediately to be considered for indexing.
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