Paid Traffic Strategy Help
- PPC/SEM |
I am trying to price my site right now so that I can afford to play the paid traffic game. But I also know that I need to be able to price right so I can't go to low or high and build a strong sales funnel. I bought the 7 steps to 7 figures and love all the stuff in it. However, the part on life of member calculations are not realistic for brand new site as I have no way to gauge that yet. So while that concept works great for those who have made it already I don;t see it as practical for new start-up trying to gauge paid spending and ROI.
I am thinking $9.97 month or $99 per year for my site and will be a personal development related site. Then have some One Time Offers to try and convert free members that did not go paid to yearly for say $49.97, $59.97, $69.97, $79.97, $89.97 although I am not sure on the frequency to set these meaning every week drop the offer or every so many days.
I also plan to have a solid free 7 day video course. That will be used to establish the Know Like Trust relationship to help with free to paid conversions.
I think my sales funnel will look something like this: Free Member > Convert to Monthly or Yearly > If no purchase then OTO Series For Yearly > Up-sell other products
I built a spreadsheet to model some things for PPC and sales funnel so I can try and understand conversions and ROI to help with the traffic strategy.
The site will have some Buddypress community features and have both Free and Paid upgrade for better features as well as weekly course lessons.
I have one traffic course I got by Eric Louviere who talks about tweaking conversions and the sales funnel then you can afford to pay for the traffic and I love his strategies. However, 35% conversion on free signup and 10% does not seem realistic when most of research I have read talks about 2-5% on front-end. Best I have ever done on a lead form in the past is about 5% steady with 7% peaks for the auto industry and that was for highly targeted SEO traffic.
So I am looking for any feedback I can get to help with success to include the following or anything else you care to add.
1. Best resources for traffic today that I can buy right and yet be quality
2. Any proven guides or tactics that actually are current and work today for Facebook, Other PPC networks etc. you have success with
3. Any ideas on what to expect to pay per click. I have used various tools out there to look where the average person would look Google Adwords etc. But the numbers look very hard...!
4. Any ideas about what I can expect for sales page conversion for free members and conversion for upgrading to paid members
5. Is my price to cheap to play this game? If I bump it up then I am concerned with conversions and retention.
6. What type of ads or advertising have you found to work best?I do realize this is a hard find sometimes as each industry and product can be different.
Thank You in Advance
Zorro....
Passive Income
Passive Income