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Look at this good quality Adwords Ads that got approved!

by shimul0011
7 replies
  • PPC/SEM
    • |
Adwords states that bridge pages/low quality bridge pages won't be allowed on Google Adwords. It also emphasizes on increasing page's quality/content quality to develop Ads quality score. This page here got approved on Google Adwords and for a keyword on "make money online" niche. I wonder how this page containing about 100 words of content was considered to be a good quality landing page that is being displayed for days on Google Canada! Anybody care to share a few words?

#ads #adwords #approved #good #google adwords #google adwords slap #quality
  • Profile picture of the author BlackGecko
    Make a experiment if you have the time
    Build the exact same landing page, and try it out for yourself. See what the real quality score is...
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  • Profile picture of the author neilashworth
    Wait another week or so when a manual review will take place and this page may have been removed. If it hasn't been and it stays in place then Google have deemed the page, ads and the site compliant. I run adwords in the make money niche and have done for over 2 years and it has nothing to do with the number of words on the page (landing page) - it's all about compliance with google adwords policies and provided you follow these strictly you can (I do) send traffic into a squeeze page where your main goal is to get the visitor to opt in.
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  • Profile picture of the author rajivsingha
    Hello Shimul,

    I faced a similar issue with Google few months back when I was supposed to do PPC for a client. Like your product, he was offering a Free ebook that was available once the user signed up with his email. Honestly, I was unable to get the ban lifted but my email exchange with Google employees did clear some points :

    1. Google Adwords doesn't like the niche "Make money online".
    2. They are additionally more stringent if your Ad or landing page says "Free". (stuff like Free Shipping is fine though).
    3. If you are offering something for free, make sure you include a strong disclaimer on the page.
    4. If you can, do redesign the page to look like something informational. If a manual review does take place, the reviewer might just ban it after a 5 sec glance, 'coz let's face it, your page does look like a bridge page or a thin affiliate page, with no real information.
    5. Include testimonials (real ones if possible). It's good for your Landing page.

    Hope I haven't been too blunt and the Ban gets lifted
    Cheers
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    • Profile picture of the author dburk
      Hi shimul0011,

      That does not look like a bridge page. It's not a bridge page unless it is linking to a 3rd party website.

      From the looks of it, I would say the AdWords reviewer probably considered it a private membership website, which is common and not a violation of AdWords policy. It is just vague enough to fall into that category, yet it does come dangerously close to violating AdWords' Irresponsible data collection & use policy. Overall, I don't see a clear policy violation.
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  • Profile picture of the author LucidWebMarketing
    Landing page quality has nothing to do with how many words on the page or how "pretty" it looks, which is subjective anyway and not something software could determine.

    It does have to do with policies. If the button links to a bridge page, you would have poor quality. Indeed, your QS would be 1 and your ads would not run. Same if you made extravagant claims such as "make $1,526.91 by next week". You don't and it seems you are offering information which is not against policies.
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    • Profile picture of the author shimul0011
      Originally Posted by LucidWebMarketing View Post

      Landing page quality has nothing to do with how many words on the page
      I did not actually wanted to say a page having not more than 100 words would be a low quality page. What I meant is, I searched on Google by "a certain product + review" and Google Adwords leads me to the above page. Now this page probably cannot be a good quality page because instead of offering me the product's review which I was looking for (and Google is very much aware of this) it only left opt in button for me. I just wonder how this page is supposed to be better experience to the users than a page that offers a comprehensive product's review and a buy now button at the end!

      I guess the following video explains why that page could be considered as a page offering poor or little value to the users.




      To be honest I guess Google just wanted to make the system harder for a specific group of people and to do so Google has introduced some policies which even their staffs/system are having hard time to follow.
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      • Profile picture of the author dburk
        Originally Posted by shimul0011 View Post

        I did not actually wanted to say a page having not more than 100 words would be a low quality page. What I meant is, I searched on Google by "a certain product + review" and Google Adwords leads me to the above page. Now this page probably cannot be a good quality page because instead of offering me the product's review which I was looking for (and Google is very much aware of this) it only left opt in button for me. I just wonder how this page is supposed to be better experience to the users than a page that offers a comprehensive product's review and a buy now button at the end!

        I guess the following video explains why that page could be considered as a page offering poor or little value to the users.

        Google AdWords Bridge Page Policy: Creating a High-Quality Affiliate Page - YouTube

        To be honest I guess Google just wanted to make the system harder for a specific group of people and to do so Google has introduced some policies which even their staffs/system are having hard time to follow.
        Hi Shimul,

        I think you may be missing a subtle distinction. Since the page isn't sending users to a different website neither the "bridge page" nor the "thin affiliate site" policy applies to this landing page.

        There is no rule that says your offering cannot be inside a membership site that requires a subscription (as this one appears to be). It is very clear what users must do to get the advertised product (the review) in fact he could have decided to charge a fee for the review if he wanted to and AdWords would have no problem with that either.

        The standards that AdWords has established isn't based on how much free content you offer, nor on the relative quality of your product/service, only that it is clear what is offered and what users need to do to get the offered product or service. That website seems to have hit all of those requirements therefor it passes the minimum quality standard.

        AdWords isn't going to prevent you from advertising just because someone else might have what you think is a better review site.

        Another thing you might like to know is that as long as the landing page experience scores "average" or "above average" it has no negative impact on the keyword quality score. It is only when your landing page experience is rated "below average" by the AdWords reviewer that it impacts your Quality Score.

        Here is specifically what AdWords has to say about landing page experience as part of your quality score:

        Viewing your website's landing page experience

        You can view an estimate of the landing page experience for any of your destination sites by going into your Keywords tab and placing your cursor over the speech bubble next to the status of any keyword. The landing page experience could be:
        • Above average or Average: If you see either of these two statuses, you're in good shape - your Quality Score won't be negatively affected by your landing page experience.
        • Below average: This means that your landing page experience may be in need of improvement, and your Quality Score might be lower as a result. You might want to consider some changes to improve your website's landing page, using the factors discussed in this article as your guide.
        Source: https://support.google.com/adwords/answer/2404197

        HTH,
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