by ns17
3 replies
  • PPC/SEM
  • |
Plz help me understand this. I know there is bid for the keyword and you have a daily budget in the ad campaign. But whats this in BING



If I have already set my BID for the keyword and have a daily budget defined. Then what needs to be entered here.
#bids #info
  • Search network is Bing.com

    Content network are sites that display ads such as Warrior Forum does with ads at top and bottom served by another network.

    You can set different bids for different networks at the group level. I never set at the keyword level, there's no real big benefit.

    What you should do is, if you decide to use the content network, created different campaigns for each. There are differences between the two and therefore should be treated differently, including bids.
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  • Profile picture of the author solarwarrior
    To add further, search network usually serve higher quality traffic than content network.

    There are some exception though.

    But it is always wise to stick to search if you are on a budget.
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  • Profile picture of the author ns17
    Amigos muchas gracias
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