9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

Facebook PPC: Desktop News Feed or Sidebar Ads?

by ulianov
9 replies
  • PPC/SEM
    • |
Which one will get more impressions and clicks or more effective?

I usually do not pay attention at sidebar ads, just focus on content at center of the page

How about you?

Thanks
#ads #desktop #facebook #feed #news #ppc #sidebar
  • Profile picture of the author ezeonlinebiz
    Originally Posted by ulianov View Post

    Which one will get more impressions and clicks or more effective?

    I usually do not pay attention at sidebar ads, just focus on content at center of the page

    How about you?

    Thanks
    I think people are more interested in the content on their news feed than on sidebar. I happen to be one of those. But you still have to test anyways.
    {{ DiscussionBoard.errors[9760310].message }}
  • Profile picture of the author tonylest75
    Yes, definitely ads in the content get more attention from the users, people don't take interest in watching side bar ad if it is not so much interesting, we can't deny if your ads look fantastic it also get attention from side bars.
    {{ DiscussionBoard.errors[9760337].message }}
  • Profile picture of the author jamescanz
    I create different ads, splitting the 2.

    So it's more about which ever does better, even if I look at one less than the other
    {{ DiscussionBoard.errors[9760666].message }}
  • Profile picture of the author ulianov
    So now I think to create a fanpage, submit a post then use Facebook Ads to boost that post will be better than to create a tradditional ads
    {{ DiscussionBoard.errors[9760748].message }}
  • Profile picture of the author mjbelda
    It depends the campaign, you need to test it. Any campaigns works good in newsfeed and other in sidebar. There isn't a rule to obey in this... you need to test. You can spend 5 or 10$ and check what gives you better results
    {{ DiscussionBoard.errors[9761675].message }}
    • Profile picture of the author ulianov
      Originally Posted by mjbelda View Post

      It depends the campaign, you need to test it. Any campaigns works good in newsfeed and other in sidebar. There isn't a rule to obey in this... you need to test. You can spend 5 or 10$ and check what gives you better results
      Okay I see.

      Start to test Desktop News Feed to see how it is going
      {{ DiscussionBoard.errors[9763210].message }}
  • Profile picture of the author CopyWolf
    Its all about segmenting. Best way to know is TEST TEST & TEST.

    Personally, I get 3-5% on CTR but after a 2 weeks through ad blindness you may get just 1% CTR. This where at rotation and day parting can help.
    {{ DiscussionBoard.errors[9764403].message }}
  • Profile picture of the author Simextrades
    Newsfeed ads definitely have been lead to more opt in's and sales (for myself).
    Signature
    http://partnerwithirving.com/
    {{ DiscussionBoard.errors[9769017].message }}
  • Profile picture of the author aditku
    It depends on your purpose. If you want to save budget, you can use sidebar. News feed are more expensive than side bar but both have good conversion. You need to test your campaign
    Signature
    #1 Online Business Model, Own Your Own Proven Business For Under $20
    {{ DiscussionBoard.errors[9772560].message }}

Trending Topics