Why does CPC exceeds the Max CPC Bid
- PPC/SEM |
1. I set the Max CPC bid to 15 INR but my cost per click went upto 29 INR, why is it so? In what scenario does Google charge more for a click than my Max bid.
2. What is an idle CTR, I've managed to get 1.31% CTR is it good? How can I improve it?
3. Is this a good landing page to improve quality score, if not then what should I add to it? Landing Page
4. How can I improve my Avg. Position by maintaining/optimizing the CPC
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* Don Burk Advertising & Marketing - www.donburk.com