PPC. Landing Pages that really work. How they must look like? Succesfull guys please come

by ofesak
5 replies
  • PPC/SEM
  • |
Hi friends,

I am sure this is a typical problem when product does not convert because of Landing Page does not attract / motivate visitor enough to make a conversion. I'm trying to promote clickbank product but failing with that.

I understand that many reasons can take place there:
- crappy design
- the page builds not-enough trust in visitor's eyes
- bad description (poor copy or inconsistancy with visitor expectations)
- bad motivation
and probably many other reasons

Everything what I done before - not converts. Of course I have many thoughts of why it happen so but not sure if i'm right.

Now I would like to start everything from beginning. I want to start creating new pages with having some proven practices / instructions of how it must be done correctly. So, succesful PPC marketers please come with your advices / instructions.

Of course some working-examples I would appreciate lot. And yes, I understand that what I ask (like real pages or keywords) is a true secrets which nobody want to share. I understand this and respect of course. But, probably anyone succesfull guy had some campaigns which worked in past but stopped in present. Please share that landings to let me see in my eyes on what was really worked for some time. I'm not asking here anything which I would steal and use for my own, please trust me I want only to learn for a now.

Help please. I want to learn of how ideal landing page must look like. So if some cold-traffic visitor comes there, then I can catch him attention, atrract for further reading and then convert. How would I do this?

I was succesfull in some small CPA offers like cost per state selection, etc. But I want to learn how to get real conversions, how to generate real sales? Help me please with that.

Thanks in advance my friends
#guys #landing #pages #ppc #succesfull #work
  • Profile picture of the author nikhilgupta
    thanks for this post
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    • Profile picture of the author dburk
      Hi ofesak,

      There is no such thing as a "universal" best design of landing pages. Every niche is different, what works well in one, may not work well in another.

      My advice would be to study your niche, learn what the top producing websites in your niche are doing and look at how they have designed their landing page layout and overall style. There will be a level of expectation from customers within a niche, and it will often suit you well to design a landing page that meets that general expectation.

      Another thing to focus on is "clarity". The most common problem with landing pages tends to center around lack of clarity on the offer. Make it clear what you offer, what it costs, why users should by from you ,and what action they need to take. Simply making all of this very clear and obvious will go a long way towards winning sales.
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  • Profile picture of the author ofesak
    thank you dburk, nice answer
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  • Profile picture of the author solarwarrior
    start with spying on your competitors.
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    • Profile picture of the author Binujha
      For PPC, Landing page is the key factor to get in more sales. Landing page design varies with business and clients expectation. But every landing page should have a call to action. Have some client testimonials, this builds trust. Highlight the key factor why your product is unique.

      We have designed number of landing pages. Our clients have got good conversion rates and I have witnessed that these were the important factors behind a successful landing page. Don't link your landing page with your webpage.
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