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spending just 1 second on my landing page?!

by m30jake
7 replies
  • PPC/SEM
    • |
Hi guys

I am running an AdWords campaign.

I'm using Inspectlet to see what people do when they are on my landing page.

I have had 3 clicks today

2 of the three clicks the total time spent on my page was 1 second

W-T-F

I thought bouncing like this Google doesn't charge for?

I mean, 1 second isn't enough time to even have a look at the copy and then exit the page.

Surely they must have hit back almost as soon as they'd clicked on the ad?

Thoughts?
#landing #page #spending
  • Profile picture of the author Mr Lim
    Tweak your ad copy.
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  • Profile picture of the author AdsWorkshop
    They could be bots. Check the IPs
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  • Profile picture of the author ChrisBa
    I'm thinking this is bots, did you get charged for the clicks?
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  • Profile picture of the author AILSA JOHN
    HELLO TO ALL,

    MORE Benefits of Using Video on Landing Pages

    THANK
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    • Profile picture of the author dburk
      Hi m30jake,

      It could be bots as others have suggested, it also could be the result of a slow loading page. Some people will hit the back button if the page seems to be loading too slowly. Check your page load speed to see if that might be an issue. If your pages are taking longer than a couple seconds to load that will typically result in an increase in 1 second visits.

      Use Pingdom tools to test you landing page load speed and identify anything causing page load bottlenecks.

      I wouldn't be too concerned if it only happened twice in one day, however if that ratio continues over a greater number of clicks then you definitely need to figure out what is happening. Make sure you have Google Analytic installed and that you have your AdWords account linked to your Google Analytics account, this will show you additional data about your visitors.
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author linux7802
    Checkout the IP whois for 1 second hit record IP address because such hits only hit by Bots only, no single user would like to close website page after visiting only 1 second
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  • Profile picture of the author airsuci
    i using adwords to but no conversion from it
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