Bing ads very newbie question

This article gives some insight into Bing ads. An Introduction to Bing Ads | TinderPoint

You have to write a short ad which concisely describes what product or service you are offering then you insert a URL that you want your ad to go to when a person clicks the ad. There isn't a set formula for exactly what you need to put in the ad. This is why when you create your campaign, you need to split test with different ads to see which ads get the best CTR. Having a good CTR is important because it means your ad costs are lower and you get more traffic to your landing page thus increasing the chances of getting a lead/sale.

You can choose to run your ads on the search network or the content network. It's generally advised by many people to run your ads on the search network only because the traffic quality is better. It's said that some people arbitrage traffic on the content network, so you could be paying for low quality traffic that doesn't convert.

To see examples of ads that Bing ads users are using, just go to Bing and type in a keyword related to a product or service and you'll see the ads on the right side of the screen. If people's ad is appearing on page 1 for good keywords in competitive niches i.e. weight loss or MMO, then you know that their ad is very likely a well written one. So you can gain some inspiration from it.

If you don't have a product or service already then you can select an affiliate product to promote. It's better to use a landing page for this to pre-sell because conversion rates are higher than direct linking to the vendors sales page.

You don't need an affiliate manager. If you join a CPA network then you are automatically assigned an affiliate manager.

Clickbank is a commonly used network for Bing ads, so they are as good choice as any networks.

75% of the conversions I get on Bing campaigns are coming off of Windows Phone and Windows 8 tablets. Find an affiliate campaign that is an easy, mobile optimized conversion and pays at least $15/conversion. Look for cheap keywords and exact match long tail keywords and keep an eye on peak times that you're getting conversions. Don't get lazy, monitor your stats all day. Affiliate marketing in conjunction with paid search is like day trading. You have to keep an eye on is, pause when there's downtime, accelerate when it's busy and scale your bids.

If you need any specific help please do inbox me. I never charge a fellow affiliate for tools and information that will help you make money.

First, read some basic guide about PPC and check few successful stories here in warrior. Once you have the basic knowledge, you can then start promoting offers.

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Eight top tips for pay-per-click advertising | Marketing Donut