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Good ad copy

by dshipman
4 replies
  • PPC/SEM
    • |
Hi, does anyone have any examples of good ad copy for Bing ads? I'm new to this and was wondering what types of things make a good ad that would make someone want to click it. I have my main keywords in my ads, but not sure what else I should do? Should there be a price in the ad? anything else?

Also, in creating a landing page that Im going to use to promote an affiliate offer, what's the best way or ways to go about this? I've seen landing pages that are reviews of the product and I've seen landing pages look like short sales pages. Is that the usual way it's done. I've been looking at ads in my niche and a lot of them use direct linking, so I haven't seen much pre-selling landing pages. thanks
#copy #good
  • Profile picture of the author CPABeyondNetwork
    You can use WhatRunsWhere or BoxOfAds to see your competitors ad copies and you can test them, tweak them and make them your own. Then you will see which ad copy will perform best for you.


    Best regards,

    CPA Beyond
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    AM at CPA Beyond - #1 Private Network - Daily Payments (No Fees)

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    • Profile picture of the author dburk
      Hi dshipman,

      Here are a few tips for writing ads that perform well on search:
      1. Use your keyword in the ad headline
      2. Be specific - general statements have no appeal
      3. End with a call-to-action


      More important, test different selling points. No one's opinion matters more than your target audience's. Write several ads, using different selling points in each ad, for each ad group. Let your audience answer the question of which selling point is best by their click response.

      HTH,
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      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

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  • Profile picture of the author Samfakroon
    Hello, If you are targeting Say1000 keywords and above then Keyword in the title does not work the ad will be irrelevant though with many clicks. this is done when you have already found winning keywords and optimised your campaign. There are tools that are used to dominate PPC they will show the ads. You just need to be creative and make out yours out of them. Also if you type keyword in google ads come up so you can create yours through those as well.
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    Connect with me on skype sameer.mukhtar1
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  • Profile picture of the author escapeadvertising
    make keywords through keyword planner so its give you best suggestion
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    SEO - Escape Advertising | SEO Services Dubai
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