A Shot At Facebook + CPA! (Journey With Updates)
- PPC/SEM |
LAST UPDATED: 20-05-2015
Hi guys, so today i set up a few facebook campaigns.
the first one is an insurance offer with a landing page.
the second campaign i'm running is a gaming offer (direct linking)
i'm payng $0.73 usd per click, but the gaming offer only pays $1.60, and the auto insurance comparision offer pays $4.00 They both convert on the first page.
now, my question to you is: how the hell do i make a profit? everyone seems to recommend gaming offers for facebook, but i can't see how i can make a profit? i would need like a 50% conversion rate.
Getting any offer or site approved is not a problem, so i would like to know what verticals you would recommend? or if you could tell me how gaming offers can be promoted effectively on facebook?
the only way i could see this happening (correct me if im wrong) would be by split testing a HUGE amount of ads untill i reach an insane ctr using their CPM model?
UPDATE: 20-05-2015
1st Campaign:
After Split testing the image of my ad i've found one with some pretty good engagement. i'm using sidebar ads btw. In the comming days i am going to be split testing it with cpm, and a landing page.
Result: No Conversions So Far.
I know the data is not much, but it out performs my other ads by ALOT. I am, however, going to let them all run for a few more days to be sure. No conversions on this campaign so far.
2nd Campagin:
My second campaign made a single conversion today, but i realized that my targeting is pretty crap, so i'm gonna change that today, i am also gonna be split testing about 10 images.
Result: 1 Conversion So Far.
For tracking i'm using prosper202 and crazy egg.
I am going to be posting on this thread as often as i can, probably everyday, so stay tuned!
if there is anything you would like me to add or include in this journey thread please do not hesitate to ask!
thank you!
Hi guys, so today i set up a few facebook campaigns.
the first one is an insurance offer with a landing page.
the second campaign i'm running is a gaming offer (direct linking)
i'm payng $0.73 usd per click, but the gaming offer only pays $1.60, and the auto insurance comparision offer pays $4.00 They both convert on the first page.
now, my question to you is: how the hell do i make a profit? everyone seems to recommend gaming offers for facebook, but i can't see how i can make a profit? i would need like a 50% conversion rate.
Getting any offer or site approved is not a problem, so i would like to know what verticals you would recommend? or if you could tell me how gaming offers can be promoted effectively on facebook?
the only way i could see this happening (correct me if im wrong) would be by split testing a HUGE amount of ads untill i reach an insane ctr using their CPM model?
UPDATE: 20-05-2015
1st Campaign:
After Split testing the image of my ad i've found one with some pretty good engagement. i'm using sidebar ads btw. In the comming days i am going to be split testing it with cpm, and a landing page.
Result: No Conversions So Far.
| CTR: 0.3% - Relevance Score: 8/10 - 10 Website Clicks - Max Bid $0.64 CPC |
2nd Campagin:
My second campaign made a single conversion today, but i realized that my targeting is pretty crap, so i'm gonna change that today, i am also gonna be split testing about 10 images.
Result: 1 Conversion So Far.
| CTR: 0.15% - Relevance Score: 7/10 - 12 Website Clicks - Max Bid $0.64 CPC |
| LP CTR: 58% - Conversions - 1 - Clicks 12 |
I am going to be posting on this thread as often as i can, probably everyday, so stay tuned!
if there is anything you would like me to add or include in this journey thread please do not hesitate to ask!
thank you!
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