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Created a PPC-only site and qual score instantly dropped to 4/10

by SEOJack
13 replies
  • PPC/SEM
    • |
For the past month I used to do PPC on the same site I have for SEO traffic.

Now I decided to separate PPC from SEO traffic to be able to accurately measure conversions and sales. (when traffic was mixed it was extremely difficult to separate the two types of conversions)

So, what I did was I created a replica of the initial site and put it as 'noindex' so it does not get indexed in Google.

This new site replica was meant for ppc only. It's a 100% identical copy of the main site.

So around 24 hours after I changed everything in adwords my quality score drops from like 8/10 avg. to 4/10 avg. and in every single case with "Landing page experience: Below average".

Why is landing page experience suddenly below average, considering that this is exactly the same site as before, same content etc. ? This doesn't seem to be making sense.

Any ideas?
#4 or 10 #created #dropped #instantly #ppconly #qual #score #site
  • Profile picture of the author Cosmit
    quality score updates as you get impressions/clicks. when you deleted ads from old site, you reset all the statistics it accumulated for a month. that's why.
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    • Profile picture of the author SEOJack
      Originally Posted by Cosmit View Post

      quality score updates as you get impressions/clicks. when you deleted ads from old site, you reset all the statistics it accumulated for a month. that's why.
      That would be extremely strange. I was changing ads all the time during the month and qual score never dropped below 8 (!).

      It also cannot be a stats reset only, as all my ads actually ranked high usually top 3, minimum 5. Now they all dropped below page 1 due to low ad rank.

      Now after I changed the URL it's not just the stats that dropped but the ads themselves actually don't even show on page 1 because the ad rank is too low (i.e. the qual score decrease was not just a reset in stats but it's actually something that happened exactly the moment I changed the site URL).

      Now, considering that it's the same site, same content, design etc., this is very weird.
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      • Profile picture of the author Cosmit
        did you register new domain?
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        • Profile picture of the author SEOJack
          Originally Posted by Cosmit View Post

          did you register new domain?
          What do you mean?
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          • Profile picture of the author Cosmit
            Originally Posted by SEOJack View Post

            What do you mean?
            "So, what I did was I created a replica of the initial site and put it as 'noindex' so it does not get indexed in Google."
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            • Profile picture of the author SEOJack
              Originally Posted by Cosmit View Post

              "So, what I did was I created a replica of the initial site and put it as 'noindex' so it does not get indexed in Google."
              I am sorry, but I still do not understand what you mean.

              Are you asking if I have registered a new domain? Well, yes, in order to re-create the site on a different domain, I had to register a domain.
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              • Profile picture of the author Cosmit
                Originally Posted by SEOJack View Post

                I am sorry, but I still do not understand what you mean.

                Are you asking if I have registered a new domain? Well, yes, in order to re-create the site on a different domain, I had to register a domain.
                that's what i was asking. maybe adwords doesnt like brand new domains.
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                • Profile picture of the author SEOJack
                  Originally Posted by Cosmit View Post

                  that's what i was asking. maybe adwords doesnt like brand new domains.
                  That may be so, indeed.

                  At the same time, it would be really shitty if adwords does that as that way new sites would always be disadvantaged?

                  Could it be because it detects the site as a copy of another site and thinks it's not original therefore it does not deserve to be shown?
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                  • Profile picture of the author Cosmit
                    Originally Posted by SEOJack View Post

                    That may be so, indeed.

                    At the same time, it would be really shitty if adwords does that as that way new sites would always be disadvantaged?

                    Could it be because it detects the site as a copy of another site and thinks it's not original therefore it does not deserve to be shown?
                    i wouldnt go that far. i dont even know if the domain age has anything to do with it
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                    • Profile picture of the author Bill Jenkins
                      Banned
                      This is exactly why I always tell people to look into online/offline fusion systems for driving their traffic. You utilize offline marketing mediums like PURL postcards and trade publications and drive that traffic online to your site.

                      Let me tell you... this traffic is light years better than what you can get online. So much fresher and more responsive. And the best part is you need absolutely 0 quality score. You can make your site look however you like and link it to whatever you want and anything else. As long as your copy is good it doesn't matter.

                      Then, issues like this never happen again. I"ve had various PPC providers do this to me repeatedly and it gets old. I always tell people to look into these online/offline fusion systems and it seems like few listen.

                      PM me if you need any help...

                      Bill
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                    • Profile picture of the author SEOJack
                      Originally Posted by Cosmit View Post

                      i wouldnt go that far. i dont even know if the domain age has anything to do with it
                      Well, something's up for sure.

                      I re-created the same campaign again but now created the new adds directly with the new URL. I thought that if I do it from scratch it might not tank it.

                      Unfortunately it did not solve the problem. Quality scores are back at 4/10 even for the new campaign, all caused due to "Landing page experience: below average".

                      Age of domain would not make any sense. Adwords is typically used by new sites that don't have SEO traffic yet. It would make no sense for adwords to "penalize new sites".

                      At this point I only have two potential explanations for it:

                      1. The whole site is noindexed. - Adwords might rank it low because it thinks it's not a real site.

                      2. The whole site is a copy of another site. - Adwords might believe it's a malicious copy of another site by a third party and as such it might "penalize" it.

                      By the way, if anyone wants to take a look at the sites then I can send them over by PM.
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                      • Profile picture of the author Ducille
                        Have you tried linking your AdWords Account on your main site to Google Analytics?

                        You should be able to track conversions and sales from both organic and paid traffic using the Multi-Channel Funnel Reports in Google Analytics.

                        There is no need to create a separate PPC-only site.
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  • Profile picture of the author alauddinkaka
    Pay Per Click is a fake or real I don't know. But I think it is fake.
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