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Broad Match Variant

by Louis Raven
2 replies
  • PPC/SEM
    • |
Hi all,

finding it hard to make Google Adwords take my money, every time I raise a bid they then suggest a higher front page bid. Also I noticed they no longer like long-tail keywords and label them "low search/ disabled".

My question: If I use a broad match + modifier i.e.: +retail +business will my ad show for variants like "retailing business" and/or "retail businesses"?

Or would I be safer having both +Retail and +Retailing?
#broad #match #variant
  • Profile picture of the author Oziboomer
    Originally Posted by Louis Raven View Post

    Hi all,

    finding it hard to make Google Adwords take my money, every time I raise a bid they then suggest a higher front page bid. Also I noticed they no longer like long-tail keywords and label them "low search/ disabled".

    My question: If I use a broad match + modifier i.e.: +retail +business will my ad show for variants like "retailing business" and/or "retail businesses"?

    Or would I be safer having both +Retail and +Retailing?
    If you are spending any reasonable amount with the Big G why not just call them up and say

    "I'm trying to give you guys money here...why is it not working?"

    You may find things change after you have a chat.
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  • Profile picture of the author dburk
    Originally Posted by Louis Raven View Post

    Hi all,

    finding it hard to make Google Adwords take my money, every time I raise a bid they then suggest a higher front page bid. Also I noticed they no longer like long-tail keywords and label them "low search/ disabled".

    My question: If I use a broad match + modifier i.e.: +retail +business will my ad show for variants like "retailing business" and/or "retail businesses"?

    Or would I be safer having both +Retail and +Retailing?
    Hi Louis,

    AdWords doesn't actually set the bids on their platform, it is your competitors that set the bids needed to reach the first page. Having said that, AdWords does use a Quality Score for your keyword that can change over time based on the relative performance of your ads as compared to your competitors' ad performance.

    Write better ads than you competitors and you just might see the minimum bid cost go down.

    As to your question about variants, Adword makes extensive use of keyword stemming, so yes you ad will show for close variants.

    For more details on how stemming works inAdWords, read this article:
    Inside AdWords: Close variant matching for all exact and phrase keywords

    For details on how matcing works on all match types, including extended broad match: https://support.google.com/adwords/answer/2497836
    Signature

    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

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