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5 PPC Quiz Questions [HELP]

by Tim Alwell
1 replies
  • PPC/SEM
    • |
I'm taking a quiz for an SEO class and I was stumped on these questions that all had the same format.

Can you guys take a quick look at these and help me understand how to solve these problems?
You can PM me if that's easier.

Any help is much appreciated.

Q1:


Q2:



Q3:



Q4:



Q5:
#ppc #questions #quiz
  • Profile picture of the author LucidWebMarketing
    Q2 can easily be answered by doing simple math. The long way is to take the current 4.52% conversion rate and multiply by 50%. Get the number of conversions from this number and divide into the total cost. The answer is $4.93. The short way for those with a better math background is taking $7.39 and dividing by 1.5 (50%) and the answer is still $4.93

    Q4: I would pick engine 6 because there would be more conversions, 5.65 vs 7.06 per 10,000 searches (multiply CTR by conversion rate). So I'd pick B since it's the closest match.
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