How Helped One Company Turn 6 Figures to 8 Figures In 4 Months...
- PPC/SEM |
I wanted to throw this in here because not only does it involve ppc marketing online-it definitely has to do with offline as well.
You See...
Last year did my kind of "grand finale" client and ended up in the health insurance game before open enrollment started (actually even ended up taking a health/life test that crammed for in less than a week a hour or two here and there so could make more from the deal because legally need to be licensed to accept commissions and had an other reason can speak on other times...anyways).
The office did pretty good last year, 6 figures with only about dozen people.
But how to you take 6 figure sales and turn it into 8 as fast as possible?
Well they had a pretty good idea already, they had 4 people generating leads from sales genie and a quick way around the dnc list, is they were hitting businesses (plus sales genie already scrubbed it), so...
4 lead generators/telmarketer would call and pass off to the other 8 agents. They would call and then depending on the income, they would qualify for tax and subsidy credits which makes their premiums lower or even absoluely free to the customer, but...
The bonus is the agency (client) and agent gets full credit like the client paid the whole premium, so anyways...
All I did was simply allow them to keep doing that process however, just tweeked the script a little bit and added simple pay per click advertising on google and facebook (by the way...google won by a landslide on conversions by the way-facebook was way more info seekers--- in this niche and run).
The 4 girls would call, take live calls from leads that call from the pay per click and collected leads and info from squeeze page, so even when not calling in live, the person was qualified by the generator, then passed immediately to broker available and licensed in the callers state.
In 3 months and then with this years extention the gov did of month and half, that company turned 6 figure policy year into closing 8 figures in premiums.
It was simply all because combined the old online and offline methods. I didn't do major marketing campaigns, or use different channels, just combined a few and tranformed their results, so...
To bring this all home...
Online and offline combo's are potent (especially higher investments)-It doesn't have to complicated to be successful (you don't need tons of moving parts-you can always add more things later), you just need to get a system down, then adjust from there.
You See...
Last year did my kind of "grand finale" client and ended up in the health insurance game before open enrollment started (actually even ended up taking a health/life test that crammed for in less than a week a hour or two here and there so could make more from the deal because legally need to be licensed to accept commissions and had an other reason can speak on other times...anyways).
The office did pretty good last year, 6 figures with only about dozen people.
But how to you take 6 figure sales and turn it into 8 as fast as possible?
Well they had a pretty good idea already, they had 4 people generating leads from sales genie and a quick way around the dnc list, is they were hitting businesses (plus sales genie already scrubbed it), so...
4 lead generators/telmarketer would call and pass off to the other 8 agents. They would call and then depending on the income, they would qualify for tax and subsidy credits which makes their premiums lower or even absoluely free to the customer, but...
The bonus is the agency (client) and agent gets full credit like the client paid the whole premium, so anyways...
All I did was simply allow them to keep doing that process however, just tweeked the script a little bit and added simple pay per click advertising on google and facebook (by the way...google won by a landslide on conversions by the way-facebook was way more info seekers--- in this niche and run).
The 4 girls would call, take live calls from leads that call from the pay per click and collected leads and info from squeeze page, so even when not calling in live, the person was qualified by the generator, then passed immediately to broker available and licensed in the callers state.
In 3 months and then with this years extention the gov did of month and half, that company turned 6 figure policy year into closing 8 figures in premiums.
It was simply all because combined the old online and offline methods. I didn't do major marketing campaigns, or use different channels, just combined a few and tranformed their results, so...
To bring this all home...
Online and offline combo's are potent (especially higher investments)-It doesn't have to complicated to be successful (you don't need tons of moving parts-you can always add more things later), you just need to get a system down, then adjust from there.
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* Don Burk Advertising & Marketing - www.donburk.com