Measurement tool for Google Adwords account performance
- PPC/SEM |
Hello,
I created a file that helps to calculate the key performance indicators of a Google AdWords account. This file is in excel format, and calculates the main indicators such as Cost Per Action (CPA), the value per click (VPC), the Return On Investment (ROI) and other key indicators.
See details about the Google Adwords tool
The formulas and the definitions of these indicators are presented in the Handbook of Google Adwords
This guide exists also in pdf format for printing or distribution in Digital Marketing department.
I created a file that helps to calculate the key performance indicators of a Google AdWords account. This file is in excel format, and calculates the main indicators such as Cost Per Action (CPA), the value per click (VPC), the Return On Investment (ROI) and other key indicators.
See details about the Google Adwords tool
The formulas and the definitions of these indicators are presented in the Handbook of Google Adwords
This guide exists also in pdf format for printing or distribution in Digital Marketing department.