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Facebook ads targeting question

by belgianguy
12 replies
  • PPC/SEM
    • |
I'm going to launch my first FB ad campaign, I have learned a lot over the past week, but I still have a question about targeting.
If I target people based on their likes, how does it work?
eg: I target people who like a FB page about Ford and a FB page about Dogs
Does my audience exist of people who like Ford AND dogs, or of people who like Ford OR dogs?

Thank you for your help!
#ads #facebook #question #targeting
  • Profile picture of the author Aur1mas
    When you're doing particularly Facebook page likes campaign you can target those people who have liked the pages of your competitors. So you firstly need to do a reasearch on who are your main competitors and then set in om Facebook campaign. Those people who have liked your competitors will see your ads as well.
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  • Profile picture of the author JackPatrick847736
    Originally Posted by belgianguy View Post

    I'm going to launch my first FB ad campaign, I have learned a lot over the past week, but I still have a question about targeting.
    If I target people based on their likes, how does it work?
    eg: I target people who like a FB page about Ford and a FB page about Dogs
    Does my audience exist of people who like Ford AND dogs, or of people who like Ford OR dogs?

    Thank you for your help!
    If you target the 2 audiences in the same ad set, you will get an OR, not an AND.

    Maybe what you need to do is one ad set targeting Ford and another ad set targeting dogs.

    If you want an AND it is not possible unless you are doing teespring, they have a special addon that allows to do AND.
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  • Profile picture of the author GarrettThalamus
    I believe it is AND. Don't think they offer OR logic. However, there are many layers of targeting that you can add on (like behaviors, demographics) that can help you more accurately target these folks.
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    • Profile picture of the author JackPatrick847736
      Originally Posted by GarrettThalamus View Post

      I believe it is AND. Don't think they offer OR logic. However, there are many layers of targeting that you can add on (like behaviors, demographics) that can help you more accurately target these folks.
      Your belief is wrong mate.
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  • Profile picture of the author winnermarketing
    1. Open AdPlanner

    2. Insert website name in which you want visitors information

    3. Select geographic region

    4. Good Luck!
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    Free Guide to Make Money Online [Now!]
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    • Profile picture of the author winnermarketing
      Originally Posted by winnermarketing View Post

      1. Open AdPlanner

      2. Insert website name in which you want visitors information

      3. Select geographic region

      4. Good Luck!
      Maybe I wrong the threath!! I m sorry

      Right answer: one word: "OR"
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      Free Guide to Make Money Online [Now!]
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  • Profile picture of the author Bright Future
    It's actually pretty easy to see that it's OR not AND because when you do your targeting settings, with every new interest category you add the potential reach gets bigger not smaller.
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    • Profile picture of the author JackPatrick847736
      Originally Posted by Bright Future View Post

      It's actually pretty easy to see that it's OR not AND because when you do your targeting settings, with every new interest category you add the potential reach gets bigger not smaller.
      Exactly
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  • Profile picture of the author Areful Eeslam
    Test for both, that's the best way to find out. Spend little as $5 to find out what is working, you can even track links to know precisely
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  • Profile picture of the author salahudeentope
    The key is testing, why not test with as low as $5 and see if it works out.
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    Join a community of over 20,000+ marketers learning and making money from the secrets the upper 1% wants hidden from you 100% FREE! Click here to learn more

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  • Profile picture of the author globalexperts
    Originally Posted by belgianguy View Post

    I'm going to launch my first FB ad campaign, I have learned a lot over the past week, but I still have a question about targeting.
    If I target people based on their likes, how does it work?
    eg: I target people who like a FB page about Ford and a FB page about Dogs
    Does my audience exist of people who like Ford AND dogs, or of people who like Ford OR dogs?

    Thank you for your help!
    You will get Ford OR dogs. You need to create one ad set per interest to make it more effective. Also, it would be hard to know if conversions is coming from Ford or dogs if they all sit in one ad set.
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  • Profile picture of the author RichardSalinas
    Very nice discussion, I didn't have complete clarity on this topic so far
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