How to get low price for clicks on Bing?

9 years ago

Originally Posted by MetallicaFan

Hi,

I started out with Bing ppc and I did everything I was told to do here on the forum, but my clicks are still way to expensive (0.50 per click)
What should I do? just low down the offer on the keywords? choose another keywords? which kind of keywords is cheaper?
I'm trying to sell Clickbank's product and my main keywords are:
3 week diet
three week diet
the 3 week diet

Thank you.

hey it depends on some many factors but let me help you and give you a list to improve on:-

are your ads highly relevant? so let use the example of your keywords "3 week diet" you need to make sure this keyword is in the title ad body and if possible display url. this is one way to get cheaper clicks been more relevant.
The different match types will cost more money. You need to select the right match type for your keywords otherwise the impressions will come flooding in but no clicks, guess what lots of impression and no clicks HIGHER cost per click,
it takes time for bing to build up your stats give it some time get clicks and impressions and it will lower your cost per click, obviously you need a good click through rate as well but just remember this point.
use the targeting and demographics wisely. turning options on and off is the one of the factors to a dollar per click or 20 cents per click

hope this helps

[ 1 ] Thanks
1 reply

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MetallicaFan

9 years ago

Originally Posted by shaunybb

hey it depends on some many factors but let me help you and give you a list to improve on:-

are your ads highly relevant? so let use the example of your keywords "3 week diet" you need to make sure this keyword is in the title ad body and if possible display url. this is one way to get cheaper clicks been more relevant.
The different match types will cost more money. You need to select the right match type for your keywords otherwise the impressions will come flooding in but no clicks, guess what lots of impression and no clicks HIGHER cost per click,
it takes time for bing to build up your stats give it some time get clicks and impressions and it will lower your cost per click, obviously you need a good click through rate as well but just remember this point.
use the targeting and demographics wisely. turning options on and off is the one of the factors to a dollar per click or 20 cents per click

hope this helps

Thank you.
I have a few more questions according to the answers if you don't mind.

1. If I use the keyword "3 week diet" and then "three week diet" I need to build another ad for this?
2. I'm not sure I understand.. If I try to low the price of the clicks it says "budget too low for first page" or something like that.. the minimum for this keywords is only 0.30? what I need to do to get much more cheaper clicks? I tried it with 0.30 clicks and the ROI is negative (I didn't get any sales at all actually)

Thank you again

Thanks

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JackPatrick847736

9 years ago

I normally never start with bids higher than 0.3

Some people even start with 0.05 but then you'll get worst quality clicks.

So try to start with 0.3 as a bid and go deep in your keywords.

Also be sure to have relevant ads, not more than 5-10 keywords per ad group and always 2 ads split testing. Do not optimize for clicks, rotate them evenly.

Also the higher the CTR, the lower the CPC.

Hope that helps.

Thanks
2 replies

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MetallicaFan

9 years ago

Originally Posted by Fernando Chebair

I normally never start with bids higher than 0.3

Some people even start with 0.05 but then you'll get worst quality clicks.

So try to start with 0.3 as a bid and go deep in your keywords.

Also be sure to have relevant ads, not more than 5-10 keywords per ad group and always 2 ads split testing. Do not optimize for clicks, rotate them evenly.

Also the higher the CTR, the lower the CPC.

Hope that helps.

Thank you. I have so more questions if you don't mind

1. if I choose the keyword" 3 week diet" for example and the automatic bid Bing gives me is 0.50, I can low it to 0.05? When I try it says "the ad won't appear on the first page" or something like that..

2. If I understand correctly, I need to build an ad with the keywords "3 week diet", "3 week diet review", "buy 3 week diet"
And then open new ad group in the same ad with a relevant ad copy and the keywords: "three week diet", "three week diet review", "buy three week diet" etc?
It's not my guess, I'm new to this.. If you can explain that again I will be more than happy

Thank you

Thanks
2 replies

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JackPatrick847736

9 years ago

@MetallicaFan no need to PM me, I'll reply to your questions here.

As I said, I never start with 0.05, I start with 0.3 and work from there.

Are you targeting one country or many countries?

If Bing tells you 0.5 for "3 week diet" I would expand on this with these 2 tools

http://keywordtool.io/
Keyword suggestion tool — Google suggest scraper — Übersuggest

Put in there "3 week diet" and you will get more ideas to add and get cheaper clicks.

These are some examples from the tool that will give you cheaper clicks:

3 week diet
3 week diet plan
3 week diet review
3 week diet system
3 week diet and workout plan
3 week diet pdf
3 week diet challenge
3 week diet free download
3 week diet free
3 week diet menu

You first need to know the structure of a campaign

campaign > ad group > keywords

Inside of an ad group you can have many ads. I recommend to always have 2 for split testing.

In an ad group make sure the keywords are relevant to the ad, this is it.

Check keywords with ad.

This is an example from Perry Marshall's book

Power Supplies to Order
Custom Design Requests Welcomed Any OEM Application, ISO 9002
www.XYZ.com

power supply
power supplies
12 volt power supply
5v power supply
class 2 power supply
ac power supply

You see how keywords are relevant to the ad?

Maybe ac power supply could be move to another ad group.

I hope that helps

Originally Posted by MetallicaFan

Thank you. I have so more questions if you don't mind

1. if I choose the keyword" 3 week diet" for example and the automatic bid Bing gives me is 0.50, I can low it to 0.05? When I try it says "the ad won't appear on the first page" or something like that..

2. If I understand correctly, I need to build an ad with the keywords "3 week diet", "3 week diet review", "buy 3 week diet"
And then open new ad group in the same ad with a relevant ad copy and the keywords: "three week diet", "three week diet review", "buy three week diet" etc?
It's not my guess, I'm new to this.. If you can explain that again I will be more than happy

Thank you

Thanks

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C Rebecca

9 years ago

Originally Posted by MetallicaFan

Thank you. I have so more questions if you don't mind

1. if I choose the keyword" 3 week diet" for example and the automatic bid Bing gives me is 0.50, I can low it to 0.05? When I try it says "the ad won't appear on the first page" or something like that..

2. If I understand correctly, I need to build an ad with the keywords "3 week diet", "3 week diet review", "buy 3 week diet"
And then open new ad group in the same ad with a relevant ad copy and the keywords: "three week diet", "three week diet review", "buy three week diet" etc?
It's not my guess, I'm new to this.. If you can explain that again I will be more than happy

Thank you

1. The message 'Ad won't appear on first page' simply means that the bid is too low to compete for the space on first page SERPs. Setting the bid too low can have that effect. Try something like 0.30 cents as your max cpc. If the ads aren't on first page, then you're losing on the whole purpose of it. Right?

2. For your second question, I highly suggest you create one adgroup per keyword. If you don't have too many keywords, it shouldn't be a problem. Next, Create at least two Ads per adgroup. Each relatively distinct from the other. So for say 6 keywords, you will have 6 Adgroups and 12 ads in all. Next, Run the ads for a while (say a week) and observe which one gets clicked more in each adgroup. After a week, Pause the less performing ad. Create another ad and test it again.

3. Meanwhile, you can try to use long tail keywords, phrase and exact match keywords and powerful Ad copy to keep your CTR high and Cost per Click low.

Thanks
1 reply

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JackPatrick847736

9 years ago

Originally Posted by C Rebecca

1. The message 'Ad won't appear on first page' simply means that the bid is too low to compete for the space on first page SERPs. Setting the bid too low can have that effect. Try something like 0.30 cents as your max cpc. If the ads aren't on first page, then you're losing on the whole purpose of it. Right?

2. For your second question, I highly suggest you create one adgroup per keyword. If you don't have too many keywords, it shouldn't be a problem. Next, Create at least two Ads per adgroup. Each relatively distinct from the other. So for say 6 keywords, you will have 6 Adgroups and 12 ads in all. Next, Run the ads for a while (say a week) and observe which one gets clicked more in each adgroup. After a week, Pause the less performing ad. Create another ad and test it again.

3. Meanwhile, you can try to use long tail keywords, phrase and exact match keywords and powerful Ad copy to keep your CTR high and Cost per Click low.

1. If you are targeting many countries, you get an average of the position of the ad, not the exact position.

2. Never ever rely on the CTR, ALWAYS check your CPA and work on that. In Bing with only 6 keywords you will do nothing. You will need a lot more to get some traction.

Thanks

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aehn

9 years ago

Originally Posted by Fernando Chebair

I normally never start with bids higher than 0.3

Some people even start with 0.05 but then you'll get worst quality clicks.

So try to start with 0.3 as a bid and go deep in your keywords.

Also be sure to have relevant ads, not more than 5-10 keywords per ad group and always 2 ads split testing. Do not optimize for clicks, rotate them evenly.

Also the higher the CTR, the lower the CPC.

Hope that helps.

How can CTR affect CPC?

CTR is based on impressions/clicks, so unless you pay for impressions it should not make any difference? Or am I missing something?

Thanks
2 replies

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LucidWebMarketing 9 years ago

Originally Posted by aehn

How can CTR affect CPC?

Bing Ads and Google Adwords have this thing called the Quality Score. The major factor that goes into the QS calculation is comparing your CTR to the historical CTR for that keyword at that position.

Your ads are ranked based on your QS and bid.

Your CPC is calculated by taking the next competitor's ad rank (his QS and bid) divided by your QS. Thus, through the QS, both yours and your competitor's, CTR affects what you end up paying.
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JackPatrick847736 9 years ago

Originally Posted by aehn

How can CTR affect CPC?

CTR is based on impressions/clicks, so unless you pay for impressions it should not make any difference? Or am I missing something?

In most advertising platforms, the higher the CTR ==> the lowest the CPC.

Just keep that in mind and don't over complicate it.
- Thanks
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fasteasysuccess

9 years ago

If running campaign, you can have multiple keywords triggered by same ad (make sure relevant)...so no you don't need 2 different ads for 3 week diet and three week diet, but...

You should be testing 2 ads at the same time to start (running show even so more accurate numbers)...and if want cheaper then select settings to exact and be more targeted like for example united states, buy keyword and etc...a lot less traffic but better quality if targeting correctly.

I wouldn't fall into the cheap click trap either, you may want to check out this post I threw up here...
http://www.warriorforum.com/main-int...ys-better.html

Because would you rather have quality or quantity? If doing right, you can afford to spend way more than your competition( if want to) and still be rolling (especially if backend funnel set up right).

Thanks

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cooler1

9 years ago

Are you direct linking to the Clickbank sales page?

As you are bidding on product keywords, you can't get cheap clicks because the competition is high for those keywords.

That is the problem with direct linking to CB via Bing ads, generic keywords convert very poorly and product keywords are too expensive.

You might be able to get cheap clicks if you target your ads to international, but then you are less likely to make sales than from tier 1 countries like US, UK, AUS, etc..

Also, the weight loss niche is very competitive, so you might want to try other niches because the cost per click will be lower.

Thanks

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winnermarketing

9 years ago

your keywords SUCKS!!!
How many people do you think search 3 weeks diet?

Focus on kewords "Diet". Diet for what? los weight? definition? bulking.
I think you don t know too much your niche so you spend 10 times for you clicks...

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cooler1

9 years ago

Originally Posted by winnermarketing

your keywords SUCKS!!!
How many people do you think search 3 weeks diet?

Focus on kewords "Diet". Diet for what? los weight? definition? bulking.
I think you don t know too much your niche so you spend 10 times for you clicks...

There is a Clickbank product called 3 week diet, so how does the keyword suck?

Focusing on generic keywords such as "diet for..." is going to reduce the likelihood of making a sale. If you're building a funnel using a landing page and creating an email list then generic keywords can do well, but with direct linking, in most cases it's just going to cost you more in ad costs than you earn from sales.

Thanks

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BradleyMcClellan

9 years ago

50 cents clicks are not expensive by any stretch of imagination my friend, they are pretty normal, I would focus on improving your landing page conversion ration or improving your funnel.

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How to get low price for clicks on Bing?

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